Lexus revealed in the last few hours what is possible when the luxury car manufacturer, Adidas, Adidas SEED, Calty Design Research and the printing company 3D Carbon join forces. From this partnership he was born the new Lexus RX 500h F Sport inspired by “Black Panther: Wakanda Forever”, a new film by Amazing studios available now in theaters only.
To help celebrate the recent launch of “Wakanda Forever Collection” of Adidas, the team wanted to bring their “Black Panther: Wakanda Forever” inspired designs to the automotive industry.
New Lexus RX: the brand collaborates with some companies to create a unique version
Designed for the world’s best athletes, this premium sportswear embodies what it means to be. Wakanda and answered the question, “What if Wakanda had a national athletics team?”
The automotive packaging is based on the personalized identity of the fictional African nation as envisioned by Adidas, creating an automotive identity that matches the fashion collection.
Michael Mooregeneral manager of Lexus International, said The new Lexus RX 500h is part of the brand’s ever-expanding range, with cutting-edge, innovative technology that elevates the driver experience. There is an athleticism to RX gameplay that makes it a perfect fit to join the team.Wakanda Forever“.
The exterior of the redesigned RX features a colorway inspired by the Wakandan and the purple color used in adidas’ sportswear collection. The diamond pattern on the bonnet is inspired by Black Panther’s claw necklace.
Gold details, link to new suit of Black Pantheran exterior accent, with unique F covers, F Sport wheel lettering and a redesigned Lexus badge using the fictional Wakanda alphabet. There the word Vibe-Braniumalso written in the Kandian alphabet, has been added to the rear badge as part of the model’s unique name: Lexus RX 500h Vibe-Branium AWD Direct4.
In addition to foreign customs, students ofAdidas SEED (School of Professional Education in Architecture) have taken on the challenge of restoring the interior of the new RX, using the long-awaited sequel as inspiration.
Sabina Charfauros-Redmon, Lexus International’s creative leader, said the Japanese automaker wants to nurture future designers. The company believes that Adidas SEED represents a new norm that opens the door for BIPOC women in the design industry.
It is a special time when young designers are given the opportunity to expand their creativity beyond their understanding. Lexus believes in this narrative and is excited to be a part of this process.
To help guide students through the design process, Calty Design Research led them through a series of workshops exploring automotive design, Lexus design, creative processes, colors and materials, and the power of collaboration.
Alex Shensenior designer at Calty Design Research, said that Lexus, Adidas and Wakanda Forever may seem like they come from completely different worlds, but the common thread that connects them all is research and leadership in unique storytelling and innovative technology.
Thanks to this common thread, SEED designers have the task of creating something truly artistic and interesting. It is a real pleasure and honor for Calty Design Research to witness all the creativity, enthusiasm, collaborative ideas and project execution of the SEED designers.
Cheresse Thornhill-Goldsondirector of Design Education and Growth at SEED Adidas, added that collaboration is one of SEED’s core values. He believes that innovation lies at the intersection of creativity, collaboration, diversity, inclusion and equality.
A key aspect of their curriculum is the development of “open source” products where they collaborate with experts from various fields to educate and collaborate with SEED designers to bring unique products to life. Then, in collaboration with Lexus, “Black Panther: Wakanda Forever”, Carbon, Calty and Annex to create Lexus RX 500h Vibe-Branium Direct4 it was a transformative experience for their students. The end result is a great example of what can happen when you use collaborative thinking across disciplines.
Carbon has revolutionized sports shoes by providing the technological platform for the production of Adidas’ 4D midsoles. There DLS carbon technology (Digital Light Synthesis) is founded by 3D printing specialists who combine innovation and sustainability in collaboration with Adidas to create a portfolio of athletic shoes that address specific performance needs.
Additionally, Carbon’s large-screen score that contributes to costumes, animations, and other custom settings makes them the perfect partner to help realize the inner vision of SEED students.
The cabin and exterior have been changed to reflect the new Black Panther
The special car features a reimagined interior with forward-thinking designs, textures and materials. Drawing on the luxury of the latest Lexus RX as a canvas, Adidas’ custom Wakanda-inspired tribal branding is featured on the seat cushions and features prominently on the seats.
The model is used for the door panel insert and the purple parts of the steering wheel. The sills feature the letters F Sport translated into the Wakanda alphabet along with “Wakanda Forever”, which is emblazoned on the steering wheel.
Key touch zones such as the steering pad and the front and rear headrests are covered by the 3D printed carbon midsole material used in the Adidas 4D-FWD.
The front of the head features the exclusive Lexus logo while the back of the head features the Adidas logo. Meanwhile, the surfaces surrounding the power converter are adorned with laser-cut wood and in addition there is gold trim accenting the interior to help create a unique Wakanda-inspired theme.
To celebrate this moment, the brands will launch a limited edition T-shirt designed by Adidas SEED students. An exclusive T-shirt will be available to selected influencers. The front of the shirt features an African proverb written in Wakandan “Educate a Woman, Educate a Nation”, written in traditional Japanese style.
The back of the shirt pays homage to Wakanda’s Vibranium, which helped create a future-oriented society through the periodic table copied from Wakanda. Finally, the shirt’s wash label houses the logos of Lexus, Adidas, Adidas SEED, Black Panther: Wakanda Forever and Carbon.