CUPRA goes like a storm. About 150% increase in new registrations in Poland

The report “Registration of passenger cars and commercial vehicles in February 2024” prepared by the SAMAR Automotive Market Research Institute noted the tenth monthly increase in car sales in Poland. The Barcelona brand has a special reason to celebrate, since according to the report, it recorded an increase of almost 150% in the number of new cars registered in the second month of 2024. This result is a comparison with the same period last year and places CUPRA in the position of first in terms of new car registrations among the brands analyzed in the report.

CUPRA records in Poland

The company’s financial results show that within 12 months of 2023, shipments in Poland reached a record level of more than 14,000. cars. This represents an increase of 82% compared to the same period in 2022. The most popular example turned out to be Formentor, which recorded 6,700 registrations (a 150% increase in sales).

The Barcelona brand is also gradually developing the CUPRA Studio network, where customers can familiarize themselves with the brand’s model range, as well as purchase car accessories and everyday accessories. Last year, 12 new points were opened in Poland.

This result is based on an attractive financing offer, but also on the old SALE with benefits of up to PLN 25,000. It is worth checking out the car version immediately available in the CUPRA showroom, including: on the Polish Navy 92.

In the Tricity, CUPRA has three representative offices: in Gdynia at 318 Morska Street, and in Gdańsk at Mary Polska 92 and Lubowidzka 40.

– CUPRA’s success in Poland makes us very proud. We are very happy that an increasing number of customers are seeing the competitive advantages and are curious about the unique character of these vehicles. This is reflected in the almost 150% increase in new CUPRA registrations in February 2024, which not only proves the appeal of our models, but also proves that customers want aggressive, original and sporty cars. – he notes Daria Zielaskiewiczdirector of the SEAT and CUPRA brands.

There was also good news for brands this month. In March, CUPRA was voted Brand of the Year in the Auto Lider competition. Auto Lider is a contest in which the readers of Motor weekly and the website magazineauto.pl vote for the first important car shows of the past year, choose favorites in individual car classes and show the brand of the year.

I think it is important to mention that the first months of the new year are a continuation of the success of 2023, where we can regularly talk about an increase in record sales. Only in the second month of 2024, CUPRA recorded a nearly 150% increase in the number of new cars registered in Poland.

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