BMW, Volvo and Kia Trionfano ai Award for Automotive Design 2024 – News

Il April 17, 2024in Milan, during the Milan Design Week, the award ceremony of Car Design Award at the ADI Design Museum. This year, the design teams of BMW and a concept car A New Class Vision, Volvo and EX30 e Kia con la sua Brand Design Language have received the highest recognition in the field of international automotive design. The awards, established in 1984 by Auto&Design magazine, celebrate excellence in automotive design in three main categories: Concept Cars, Production Cars and Brand Design Language.

The The New BMW Vision Class won in the Concept Car category for its innovative design that manages to update the brand’s style language while maintaining key features. The jury praised the car for its ability to stand out in the increasingly homogenous electric car landscape, paying homage to the past and a vision for the future.

In the Production Cars category, the Volvo EX30 It is recognized for its successful exterior design and spacious interior that combines luxury and practicality with a fresh and innovative Scandinavian style. For Volvo, the EX30 represents the best example of how small can be beautiful and luxurious.

About Brand Design Language, Kia was rewarded for his philosophy of the “Opposite United” model, which takes a non-conformist approach to catalyze change. The judges appreciated the brand’s courage in breaking traditional beauty patterns and establishing a new and modern formal language, reflecting a constant commitment to innovation.