Nissan: Cost parity between electric cars and combustion engines by 2030

Nissan has presented a new strategic plan “Series”. Accordingly, the Japanese manufacturer wants to achieve cost parity between electric vehicles and combustion vehicles by 2030. The company wants to increase sales of electric vehicles to one million vehicles in the next three years.

To increase competition, Nissan aims to reduce the cost of the next generation of electric vehicles by 30 percent compared to the current Ariya model. The cost parity between electric cars and combustion engines should be reached by 2030. According to Nissan, the cost of cars based on existing models in the group’s family can be reduced by 50 percent. The introduction of modular production is expected to reduce the production time per car for 20 percent.

The goal is to increase annual sales by one million units by the end of fiscal year 2026 and increase the operating profit margin to more than six percent. To this end, Nissan plans to introduce six new electric models by the end of the financial year 2026. By 2030, 34 new models with electric drives will be released worldwide. In the next three years, 30 new models will be launched, including 16 “electric” and 14 classic combustion engines.

Electric vehicles are expected to make up 40 percent of Nissan’s global mix by fiscal year 2026. By the end of the decade it should be 60 percent – five percent more than previously planned.

First, under The Arc, Nissan plans to take the above steps to “secure volume growth through a regional strategy and prepare for a rapid transition to electric vehicles.” In the second step, the Japanese want to financially support the transition to electronic mobility through “smart cooperation, improving competition in electric vehicles, different innovations and new revenue streams”.

“The Arc plan shows our way to the future. “It shows our continued development and our ability to adapt to changing market conditions,” said Nissan CEO Makoto Uchida. “This plan will enable us to continue creating value and be more competitive with faster. Considering the volatility of the market, Nissan is taking decisive action based on a new plan to ensure sustainable growth and profitability.

“With this comprehensive plan, we will improve Nissan’s competitiveness and achieve sustainable profitability,” Uchida continued. “Nissan is confident it has the necessary capabilities to execute this plan effectively, which will provide us with a solid foundation to achieve our Nissan Ambition 2030 vision.”