“Famous for Freedom”, Jeep’s global campaign for the 2024 Wrangler, is arriving in Europe

Some images taken from the 30-second ad for Jeep’s “Famous for Freedom” campaign.

Arrival in Europe “Famous for Freedom”,, Jeep brand’s global marketing campaign for the new 2024 Wranglerwhich appears accompanied by a story song “California Love” from 1995, used for the first time in the car business.

“Music has long played an important role in our rich advertising culture,” he says Olivier Francois, Stellantis’ Global Chief Marketing Officer. “As the industry celebrates 50 years of hip-hop, the Jeep brand is honored to be included California lovea song that was previously inaccessible to the advertising world, in the campaign Famous for Freedom for the new 2024 Jeep Wrangler. In the 90s we witnessed a real renaissance in fashion, cinema and music. We want to tap into that decade’s nostalgia, while recognizing the unique appeal the Wrangler has in the automotive and cultural landscape. California love captures the emotions of the Jeep Wrangler and its owners around the world like no other song,” concludes François.

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“Famous for Freedom” advertising campaign, designed by the Jeep brand in collaboration with Highdive agency in Chicago, will premiere in a 30-second spot on the Jeep brand’s YouTube channel. Added to these are short-format content, including a 15-second clip spread across the brand’s social media channels, and online video placement. An integrated digital, social and print campaign will complete the promotional package.

The video was shot in California to capture the culture, scenery and lifestyle that make the Jeep Wrangler and the song “California Love” so appealing. The song’s lyrics are inspired by classic California scenes, from the sand dunes of Pismo Beach to the Los Angeles skyline. Making the clip more authentic is the presence of some real Jeep owners.

“Famous For Freedom it goes beyond a slogan: it’s a state of mind for Jeep Wrangler owners. The global campaign celebrates this community of dreamers, of people who work hard and want to live freely,” he said. Lucy McLellan, Senior Vice President and Head of Global Marketing and Communications for the Jeep brand. “As we introduce the new 2024 Jeep Wrangler to markets around the world, we’re celebrating Wrangler’s iconic off-road capabilities and the unique lifestyle it offers. And there’s no better way to do this than to involve some of our loyal Jeep Wrangler customers in the campaign , to ensure the essence of the Jeep community is captured authentically.”

The global marketing campaign, which will also air in the US, China, Japan, Korea, Australia and other markets around the world, marks the launch of the 2024 Jeep Wrangler and Jeep Wrangler 4xe.

“Famous for Freedom” was directed by Grammy-winning director Dave Meyers of RadicalMedia.