“TIME”, THE TREND OF THE FUTURE ACCORDING TO LEXUS AT MILAN DESIGN WEEK

Milan Design Week 2024 enters the future with Lexus, which brings all its innovative and different visions to the most important cultural event in Milan. Unveiled today, “Time” is the name of the installation based on the Lexus Future Zero Emission Catalyst, a concept that reflects the brand’s desire to leverage the potential offered by electrification and innovation, to create its new concept of mobility. The installation, which includes two works that show all the visionary capabilities of Lexus, will be open to the public from 16 to 21 April, located in the Art Center and Art Park of Superstudio Più in the Tortona area, the most famous district for design in Milan.

The works on display will be “BEYOND THE HORIZON” by Hideki Yoshimoto/Tangent, an installation inspired by the LF-ZC (Lexus Future Zero-emission Catalyst) concept car, a new modern electrified model that will allow high-powered driving, and ” 8 minutes and 20 seconds” by Dutch solar designer Marjan van Aubel, where the common theme of time reflects the progress made by Lexus in the design and manufacture of human-centric vehicles.