Buick launches new tagline and design Reel Chicago News

Buick’s latest campaign takes a philosophical turn as it uses a new tagline, “Exceptional by design,” which replaces the previous line, “Buick. The craftsmanship of modern luxury.”

Brand emphasizes the visual artistry of its vehicles, with the new slogan said to “reflect the sculptural form and aesthetic philosophy” of its “exciting new vehicle portfolio.” Echoing its 1954 slogan, “good buy,” Buick continues to emphasize the beauty and quality of its vehicles. Chief Marketing Officer Molly Peck he said that “good design and quiet luxury set Buick apart from the competition.”

Buick showed examples such as incorporating the design language of the 2022 Buick Wildcat EV concept into production models such as the 2024 Encore GX and the all-new Envista. Interestingly, an image of the Buick Proxima Concept, a concept car from GM China with gullwing doors, was used in the ad instead of images of the Wildcat.

New design, led by Sharon Gauci, executive director of design, designed the area to closely align with Buick’s forward-looking approach. accompanied by audio from a 1960 speech by Alan Wattsa renowned scholar and interpreter of Eastern philosophies.

Titled “The Dream of Life,” the 73-second spot reflects the Zen philosophy and relates to Buick’s vision for the future of driving and car ownership. See below:

ALSO READ:

The automaker’s new tagline will be part of a larger Leo Burnett campaign scheduled to begin in March, coinciding with March Madness, where Buick is an NCAA sponsor.

The introduction of the Envista, a small crossover, reflects Buick’s efforts to attract younger buyers. Envista has reached the highest percentage of 18- to 35-year-old customers of all GM brands, with nearly 70% being first-time Buick buyers.

Buick aims to transition to an electric fleet by the end of the decade, signaling a commitment to sustainability and innovation in the automotive industry.

Nominate Someone You Know For Reel Women

Related posts:

geomtimba