Organizational changes in the PR Department Jaguar Land Rover Italia: Lidia Dainelli new ESG Strategy Director, Isabella Podda to lead PR and Media, Mauro Vento new MKT Experience and Partnerships Manager

Until this April, Lydia DainelliThe current Director of PR and Media, takes on the responsibility of developing and leading the new Environment, Community, Governance department as Director of ESG Strategies.

Strengthened by her extensive professional experience, Lidia will have the task of developing plans and solutions aimed at providing a real and visible concept to the strategic sector in the transformation of the organization. Jaguar Land Rover Italyin accordance with Ethics and Sustainability, working on 3 strategic pillars identified by our Parent Company:

– Planet Rebirth – Jaguar Land Rover’s journey towards net zero by 2039 through electrification, circular economy, materials, biodiversity and supply.

– Share with kindness – the value of the Company acting as a Global Citizen by stimulating positive and sustainable activities for the planet and for society at the national level, promoting and/or modifying those of a global nature.

– responsible business – a policy of ethics and transparency for Partners, Customers and Suppliers to recognize Jaguar Land Rover as a reference point in the luxury car industry.

On the same date, Isabella PowderMKT’s current General Manager of Experience and Partnerships for Italy and Europe, takes over as Director of PR and Media for Jaguar Land Rover Italy.

The experience, gained first at General Motors and then at Jaguar Land Rover Italy in a national and international context, has allowed Isabella to achieve important organizational goals such as the introduction of a new direction of Modern Luxury in the presentation of our brand; what has been learned and experienced will allow it, for the future, to include the important role of the performance of PR and Media in relation to the great changes we are facing.

In their new roles, Lidia Dainelli and Isabella Podda will report to Marco Santucci, CEO of Jaguar Land Rover Italy.

To Isabella Podda will report Cinzia Carta who maintains the important role of Media Office Manager, while Mauro VentoThe current Coordinator of Journalists for Lifestyle, takes on the role of Experience and Engagement Manager for MKT.