Autotorino unveils Kia’s new headquarters in Novara

The new branch of Autotorino Kia in Novara was officially opened on Thursday 18 April in front of more than 150 people, by the president of Autotorino Plinio Vanini, and Key Young Choi, president and CEO of Kia Italia, and Giuseppe Bitti, managing director & Coo of Kia Italia . The event was organized by the presentation of the new 2024 model of the Korean company’s range, the Kia Sorento SUV with seven seats, made of sustainable materials, new colors and a user experience that is taken care of in every detail.

Therefore, the Autotorino Group doubles the offer proposed in the Corso Vercelli showroom, which joined the group in 2021, introducing the Kia brand to which a team of 7 partners is also dedicated (between sales and support).

“More than 30 years of history connects Autotorino and Kia. From the first showroom launched in Cosio Valtellino back in 1991, in 2024 we have reached the point of participating in 6 of them, including the one in Novara – commented Plinio Vanini, president of Autotorino – .An important way that speaks of trust, loyalty and cooperation where we can only thank our customers and the large family of Autotorino partners who strive every day to do better and ensure satisfactory mobility for Italian motorists they were years of joint growth, where the evolution of Kia’s quality and technology was accompanied by the same innovation of Autotorino, with the aim of increasing the quality of the relationship with customers through the development of the local network and the control of digital channels, also as creating formulas for the offer that respond to the emerging modern needs”.

“The path of the two companies, Kia Italia and Autotorino, was born and grew together with a common passion, that of working with enthusiasm and commitment, to achieve important results – declared Giuseppe Bitti, managing director & Coo of Kia Italia -. remember several years ago when Kia appointed Autotorino for the first time: both Plinio and I were there and since then we have started a path of cooperation characterized by mutual respect and orientation towards results. of the present, after many years, we are still here talking about this partnership that is not only strengthened, but greatly strengthened, which today also extends to the Novara region “.

Among the visitors’ curiosity was the new Kia Sorento. An example that will certainly attract the attention of the public: in fact, in the Novara region, SUVs were chosen by one driver out of two in the first quarter of 2024. In general, in the Novara region between January and March this year, vehicle registration recorded a good increase (+15%) compared to the same period in 2023.