Municipality of Naples – CTE Napoli Infiniti Mondi: technology transfer of competence, key to business competitiveness

– DIGITAL BUSINESS: it offers the possibility to explore the competitive advantages offered by digital transformation to enable new business models. In particular, it offers an understanding of innovation models and strategies, new business methods based on digital innovation, methods of creating relationships based on data exchange with other companies and the adoption of circular economy models.
Particular attention is paid to the application of digital strategies and business models in the context of cultural and creative industries. ·

– DIGITAL TECHNOLOGIES: offers the opportunity to increase awareness of the potential offered by specific digital technologies, aimed at promoting the improvement of products, processes and services. In particular, you have the opportunity to explore the operational dynamics of IoT systems, augmented and virtual reality, blockchains, digital twins, the metaverse, and cyber security systems. A specific focus is given to the application to the cultural and creative industries of some digital technologies that make it possible to meet the growing need for user/user engagement and motivation.

– WORLD OF DATA: offers the opportunity to learn how to analyze, visualize and use data to make better decisions and create process efficiency and value for business. In particular, we can understand the opportunities offered by data processing thanks to artificial intelligence and machine learning, and by better visualization and data storytelling for marketing and communication purposes. A specific focus is given to the application of data integrity techniques to the cultural and creative industries.

– METHODS: offers the possibility to acquire new skills and methods of working and collaboration suitable for the digital context. In particular, you can learn about and experiment with traditional and traditional project management methods, and methods for designing useful services and experiences for customers while keeping usability and accessibility requirements in mind. A specific focus is given to the application of project management, storytelling and drama techniques to the cultural and creative industries.