Dodge “In// Out”: the first season of the project ends in Lapland

A new episode of the European editorial project “In// Out” is back. Journey to Dodge across the continent, focusing on communicating with different contexts and audiences, this time bringing the brand a few kilometers away arctic circle, in the city of Arjeplog.

The fourth leg of the brand’s journey through Europe takes Dodge to the North Pole

After traveling through the classic landscape of Italy, Sweden and Germany, Ida Zetterström, Brand spokesperson within the project, reaches the North Pole in the most powerful Dodge SUV available: Dodge Durango SRT Hellcat PREMIUM. In this suggestive but hostile region, the famous hijackers are hosted by the Colmis base, the Stellantis center dedicated to ‘winter testing’: here the Group’s test drivers put the cars through some of the most demanding tests, especially targeting. safety and performance in cold environments. After a year in which Ida visited Europe meeting Dodge owners and lovers, an example of the community of the brand, in this last part of the first series she is welcomed by the mechanic of Stellantis to test for herself what is probably the best car. describes Dodge’s personality. strong spirit and cruelty through these strange trials.

Ida immerses herself in full immersion with a special test driver and lives a new experience even for an expert driver like her: driving on ice, through a series of challenges that tested the Dodge Durango SUV by enabling truck mode and test safety. of example, system stability and strength. A series of thrilling snowmobiles, proving Dodge’s supremacy even in rough conditions and harsh environments, the American brand can make a strong impression.

This concludes the first series of the “IN//OUT” editorial project, which started in 2023, in light of other exciting projects of Dodge Europe, which recently started its Superbike journey in parallel with the WorldSBK championship.

The main character of the fourth episode is a true collection of Dodge power and strength: PREMIUM Dodge Durango Hellcat in Pitch Black, the most powerful SUV ever made by the American brand. It is powered by an engine 6.2-liter HEMI V8 with 707 hp and 889 lb-ft, this iconic model has all-wheel drive and a top speed of 290 km/h. The exterior, with 20×10.0 Lights Out aluminum wheels ideal for off-road testing like no other, is available in six different shades, while the interior is unique and very comfortable thanks to the presence of heated seats – must in Lapland – , Gloss Black. Exterior Mirrors, Satin Black Dodge Taillight Badge, Metallic Gray Badges and Eclipse Black Exhaust Tip.

The “IN//OUT” video project is a new communication manifesto for Dodge Europe, with the aim of bringing the values ​​and culture of the iconic brand into the European context, approaching them from a more concrete and different point of view. the public to whom it is addressed. The project focuses specifically on the passion for the unique look and feel that Dodge enthusiasts and owners share, emphasizing that it belongs to the community. “Muscle Brotherhood” through “IN//OUT” stories: it is possible to find similar, unique impulses on European markets.

Over the course of four episodes, the audience is led to the beautiful and important parts by Ida Zetterström, the brand spokesperson within the project, who travels around Europe abroad with Dodge cars and meets four outstanding owners and Dodge enthusiasts, to find out if we are ready to climb into the tax “Last Call” on their own unique terms.