Peugeot sales fell in South Korea. The new 408 will be the catalyst for the market’s return

Linda Jackson, head of the Peugeot brand, attended the Korean premiere of the 408 model.

According to data from the Korea Automobile Importers and Distributors Association, Peugeot sales decreased by 15.3% last year compared to the previous year. Between January and April, they were sold in Korea wholesale 417 chariots with lionswhich means decrease by 44.1 percent compared to last year. Peugeot currently owns in Korea 9 showrooms and 13 service stations across the country. The company intends to exist until 18 showrooms and centers by the end of 2025.

There is room for sales growth. About 12.4% of all cars on Korean roads in 2022 were imported, compared to 8.4% in 2017. Peugeot would like to use this change to strengthen its presence in Korea.

“South Korea is the first marketwhich introduced the new Peugeot 408 in the Asia-Pacific region,” said Linda Jackson. “It’s a matter of segmentation, Europe is the leader in the B segment and that’s why Peugeot cars like the 208 are popular there. They’re more popular in Korea bigger cars. This is the nature of the market. In my opinion, people who are looking for design and want to stand out from others will have it greater capacity as users of Peugeot 408″.

In Poland, the Peugeot 408 starts at PLN 143,000 in the list price. zlotys. Set up your 408 now.