Ignasi Prieto becomes the new Cupra Brand Director

Sven Schuwirth, Chief Operating Officer, will give way – from April 1 – to Ignasi Prieto, the new director of the Cupra brand, a newly created position in the company. He will lead the global marketing strategy for the Spanish carmaker. He will therefore be responsible for the development program of the dealer network, including the Cupra City garages, and will be responsible for the product sales areas, marketing communications and the Cupra brand with customers. He will also lead the strategy of “Cupra Racing”, the sports department of the brand. Ignasi Prieto reports directly to Wayne Griffiths, CEO of Cupra, and will work side-by-side with Sven Schuwirth, executive vice president of sales and marketing for Seat SA.

According to Wayne Griffiths, the brand “We’re always looking to challenge the rules of the industry. That’s why we created this new role to drive brand expansion at all levels, from marketing to branding and customer support. To take on this role, we needed someone with the will and vision to take it on. Cupra to the next level without a doubt Ignasi Prieto is the right man for the job..

Ignasi Prieto has 20 years of experience

Ignasi Prieto is no stranger to the industry as he has 20 years of experience in marketing and advertising within the automotive industry. His career at Seat SA began in 2015 as the brand’s global marketing director. After two years in this role, he was appointed global director of brand content, sponsorship and social media at Seat SA In January 2020, he was appointed global marketing director at Cupra and, in October 2021, became global marketing director of. Seat and Cupra.

Prior to joining Seat SA, he worked for over 8 years at Nissan Motor Corporation, where he held various positions in advertising, business strategy and retail customer experience. He also has extensive experience as an account executive at communications and advertising agencies such as McCann Erickson, Delvico Bates and TBWA.

Ignasi Prieto graduated and received an MBA (Master of Business Administration) from Esade Business School in 1998. Additionally, he completed an international management program at the University of Illinois Urbana-Champaign.