Linda Jackson, head of the Peugeot brand, believes that making cars for women is a waste of time, money and can end in disaster. Peugeot builds cars for all customers and does not differentiate between them. However, he tries to listen to the voice of the customers, because ultimately they decide about their purchases and their money.
“I remember manufacturers trying to create women’s cars. It was a disaster, he said in an interview with one of the newspapers. “We try to listen to our customers. We get a lot of feedback through forums, including women’s forums. But when we make a car, we make it for people who they will buy it.”
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The Peugeot boss points out, however, that women often consider other things than men when buying a car. “I think it is true that women in general – this is general – think more in terms of security.” Their parameters are also often practical. “How much room do I have to sit as a driver? Where do I put the kids or the pram?”
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Every customer is different and each has a specific set of needs. “We want to make cars for everyone, like our website or the customer experience when buying and servicing. It’s important to listen to what customers have to say,” says Jackson.
This strategy is working so far. The success of the Peugeot 208 and 2008, leaders in their European segments, shows that the brand is on the right track.
Source: Femme Frontaal