Red Dot Award 2024: PEUGEOT E-3008* awarded

* Combined values for E-3008 with 157 kW (213 hp) according to WLTP: energy consumption 17.7 kWh/100 km¹; Co₂-Emissions 0 g/km¹; Co₂– Class: A

Rüsselsheim am Main, April 12, 2024. This year, PEUGEOT was once again awarded the Red Dot Award for its extraordinary design: the new PEUGEOT E-3008 impressed an international panel of 39 expert jurors in the “Product Design” category with its silhouette of rear power, new modern front and deep Furnishings. The predecessor of the PEUGEOT 3008 already received the Red Dot Award in 2017. PEUGEOT was able to celebrate the coveted innovation award for the ninth time.

Matthias Hossann, PEUGEOT Design Director: “I am very pleased that the new PEUGEOT E-3008 model has been awarded the Red Dot Design Award. The PEUGEOT E-3008 combines the ingenuity and confidence of PEUGEOT and embodies all the values of our brand. Reinventing the PEUGEOT 3008 means working on its modernity, balancing a dynamic design with greater efficiency through a fast-returning silhouette. The award shows that our team’s creativity has borne fruit.”

New front end, floating rear spoiler and high quality, modern equipment

PEUGEOT E-3008 stands out with its new exterior design, modern and efficient. Chrome parts were removed in favor of painted parts: Meteor Gray on the front apron and rear bumper, Orbital Black on the mirror caps and underbody.

The new PEUGEOT E-3008 has a new front end design, with the headlights and radiator grille completely redesigned around the PEUGEOT logo. Thanks to the color gradient, it is integrated into the body without any boundaries. Front lights with new Pixel LED technology (standard for GT) is mounted on a slim, elegant bar and automatically adjusts the light intensity to the traffic conditions, ensuring optimal illumination.

The cat-like lines of the PEUGEOT E-3008 are due to the vehicle’s balanced dimensions, which is one of the most compact in the SUV category of all C-segment electrics, while still providing plenty of space for passengers and cargo.

The best seller from the lion brand stands out with its fast SUV design: the traditional hatchback line course has been updated with a “floating” spoiler, which strengthens the body silhouette and improves aerodynamics. The large rear of the new PEUGEOT E-3008 offers a dynamic design, highlighted by the signature three-claw lamp. The new PEUGEOT E-3008 is available in the new color Ingaro Blue with low light and in the colors Okenit White, Perla Nera Black, Artense Silver and Titanium Gray.

The new PEUGEOT E-3008 is the first model from the Lion brand to feature the new PEUGEOT Panorama i-Cockpit®. A floating 21-inch (53.3 cm) HD curved screen brings an exciting and modern effect to the dashboard and integrates the digital instrument cluster with a large central touchscreen. The LED lighting can be customized in eight different colors and is mirrored by an elegant aluminum trim that extends across the dashboard and generously above the doors.

Red Dot Award in 2024

In 2024, products submitted from 60 countries were evaluated in 51 competition categories. The decision of the members of the jury to award the “Red Point” or “Red Point: The Best” was made based on the four characteristics of good design and against the background of their social and cultural situation, their technical attention and their design expertise. The products are not tested in competition with each other, but rather individually.

About the Red Dot Award

For over 60 years, the “Red Dot Award” has honored creative design in the categories of “Product Design”, “Communication Design” and “Design Concept”. Once a year, submitted products, communication projects, design concepts and prototypes are evaluated by an international jury made up of recognized experts from specific areas.

¹ Car values are not only dependent on the car’s fuel efficiency, but are also affected by driving habits and other non-technical factors.

Waves of silk
Head of media and public relations
Phone: +49 1525 6600832
Mail: silke.ripplinger@peugeot.com