A happy future with BMW Design, 65.000 visitors

Great success in the context of a Milano Design Week 2024 to break the record, they went further 65,000 visitors came to see the installation “A happy future with BMW Design†, host in BMW House via Monte Napoleone 12, a place chosen as “home” by BMW a year ago and since then it has become a place of reference for the city of Milan and beyond. An extraordinary space for brands where advanced technology and human communication dialogue every day, thanks to the meeting between circulation, innovation and creativity.

The House of BMW is its hostk, themed evenings, meetings with artists and great chefs to build together a vision of the values ​​of tomorrow’s world not only in terms of freedom of movement but also social responsibility, the quality of entrepreneurship, art and culture. Many young people attended to immerse themselves in the world of the brand.

Install “Future of joy by BMW Design” It was a unique experience that captured the imagination of all visitors, who had the opportunity to discover the world of the BMW Vision Neue Klasse and the innovation, style and modern technology that characterizes this extraordinary model that shows the product of the new offensive 6. especially electric models that will arrive in the market early next year.

The words of Massimiliano Di Silvestre, President and CEO of BMW Italia:

“Milan Design Week is an event of great importance to us, as it allows us to share our design vision and innovation with an enthusiastic audience. We are very grateful to the 65,000 visitors who visited our BMW House to see the ‘Future of joy by BMW Design’ installation and are proud of the success achieved by the BMW Vision Neue Klasse. With its futuristic beauty and cutting-edge technology, the BMW Vision Neue Klasse embodies the essence of the BMW brand and the brand’s commitment to a digital and increasingly circular future..â€

DD

BMW Design, the latest pearl receives an award

During Milan Design Week 2024, BMW The Vision Neue Klasse also received the prestigious Automotive Design Award 2024 in the Concept Cars section, an award that confirms the quality and innovation of a design that reflects a visionary car and underlines the constant commitment of the BMW Group to shaping the future of mobility.

Read now: BMW news

Last modified: April 23, 2024