Polestar main sponsor of two Foundation charity events

Polestar participated as a major sponsor in two events organized by the Foundation to support research. We talked about it with Daniele Caso, Head of PR and Communications for Italy at Polestar.

What were the reasons that pushed Polestar to participate as the main sponsor in the events organized by the Foundation aimed at supporting scientific research on tumors in women and children? How does this program align with company values?

The partnership between Polestar and the Veronesi Foundation underlines our commitment to contribute positively to society by following one of our core corporate missions: to make the world a better place than we found it.

Sustainable mobility, promoted through the adoption of electric vehicles, plays an important role in reducing air pollution and noise, two factors known to have a negative impact on health.

According to the European Environment Agency (EEA), air pollution causes nearly 400,000 premature deaths a year in Europe, making reducing CO2 emissions and other pollutants an important health as well as environmental goal. The use of electric vehicles, such as those offered by Polestar, contributes significantly to reducing harmful emissions. Compared to internal combustion vehicles, electric vehicles emit zero emissions during the use phase and, depending on the energy source used to charge them, can significantly reduce greenhouse gas emissions on a life cycle basis. Our goal is to produce a zero impact vehicle from production to the road by 2030.

This collaboration highlights how partnerships between the private and non-profit sectors can accelerate the transition towards cleaner and more sustainable mobility, with tangible benefits for the environment, public health and social well-being. We would like this integrated approach to represent a model for other companies and organizations that wish to contribute to building a more sustainable future.

Thinking about your participation in the evening organized at the Luigi Rovati Foundation and the concert at the Teatro alla Scala in Milan, what benefits did you get in terms of brand awareness and networking? How do you evaluate the impact of these two important events, important for interacting with new target audiences, on your positioning strategy and relations with stakeholders?

For Polestar, participating in an evening organized at the Luigi Rovati Foundation and in a concert at the Teatro alla Scala in Milan represents a great opportunity to increase the awareness of our brand and expand our network in contexts of great cultural importance. We have succeeded in connecting with the best target audience, which is perfectly aligned with our positioning strategy which aims to position Polestar as a leader in the premium electric car segment.

Important cultural events like this allow us to communicate our commitment not only to technological innovation and environmental sustainability but also with the support of important cultural and social initiatives, reflecting a brand image that greatly values ​​the contribution to society as well as the environment.