Think outside the box: Fear of bad press: Mercedes competitor Porsche withdraws lawsuit – News – Mercedes fans

For once, we would like to draw attention to another car manufacturer from Stuttgart. We are talking about the Zuffenhausen Porsche sports car brand. Porsche recently took the tuner and cleaner “Singer” and caused a media frenzy.

Maybe you’ve heard of Singer. The goal of the singer is to pack modern technology in a common form. And at a high level. The tuner vocabulary even has its own technical term for this: “backdating”. So backdating. Porsche models from Singer are perhaps the most famous representatives of this type. Founded in Los Angeles in 2009, the company has made a name for itself around the world for custom-built Porsche sports car conversions. So far so good.

Singer uses the word “Porsche”

Now there should be a legal dispute in 2024. Why? According to Porsche, Singer illegally used the names “Porsche” and “DLS” or “DLS Turbo”. Although there was an agreement between the two companies in 2012, Porsche still considered the conversion of the Singer as a violation of this agreement. Porsche was afraid that the conversion could cause confusion among customers, since the Porsche name is on the body of the conversion, but not actually the manufacturer and seller of these models. After all, they are only built by Singer. The lawsuit threatened by Porsche is now said to be dismissed. And now, according to solid media reports, the reasons for this are also known.

David vs. Goliath: Porsche is afraid of bad press

Both parties have no interest in a public legal dispute. Why? For the Porsche brand and the “bad press” that came with it, it would have been more damaging than one or two Singers to roll off the production line. Quite the opposite: Porsche fans are Singer fans and Singer fans are Porsche fans. Fan culture and emotion are what strong brands are looking for today. And it often pays off. “So why turn fans into enemies?” that’s what people thought in Zuffenhausen. Especially when it comes to “David vs. Goliath,” one newspaper reports. It is clear which side the fans, customers and media are on. Although Porsche claims that Singer benefits from Porsche’s brand reputation, it must also admit that Porsche also benefits from Singer’s brand reputation. Singer may not offer a lot of cars, but it offers a lot of attention, coolness, originality, customer responsiveness and therefore offers the lifestyle that Porsche fans are looking for. And that’s even more important in times when the auto industry is fighting for every sale. After sharpening their teeth, it now seems more important for both parties to find a solution where both companies can benefit from each other. We are excited.