Porsche stays on course in the first quarter of 2024

A quiet period sums up the first three months of this financial year for Porsche. Overall, a sports car manufacturer

book 77,640 cars in the world between January and March 2024. This represents a slight decrease in 4% compared to the previous year. In Europe (excluding Germany), Porsche delivered 20,044 vehicles in the first quarter, a 9% increase compared to the same period a year earlier. In its exclusive domestic market, the number of vehicles delivered increased by 37% to 11,274 units.

In China, on the other hand, the situation has been reversed since the sports car manufacturer produced 16,340 vehicles from January to March, a drop of 24%. The same negative observation in North America (-23%) where 15,087 units joined their new owners. This decrease “specifically defined by customs-related delays in certain shipments” the German brand defends itself. Finally, in other foreign and emerging markets, 14,895 vehicles were delivered to customers, an increase of 14% compared to the first quarter of 2023.

When sports and electronics go hand in hand

“In 2024, we are preparing for the future. With the all-electric Macan, the new Panamera, the Taycan and the new 911, we are renewing four of our six model ranges, summary Detlev von Platen, member of the management board responsible for sales and marketing at Porsche AG. Despite the acceleration of new launches, delivery delays due to regulatory requirements in North America and difficult market conditions in China, we were able to keep shipments at a steady level.

With 28,025 units, the Porsche Cayenne recorded the highest number of deliveries in the first quarter (+20%), followed by the Porsche Macan with its 20,576 registrations. This 14% decrease is attributed to a strong first quarter last year. However, a large number of orders have already been received for the new generation electric SUV. The first cars will be delivered to customers in the second half of the year. In addition, the 911 sports car remains very popular with customers: 12,892 units have been sold worldwide (+17%). Next is the Panamera (6,139 units; -28%), the Taycan with its 4,236 registrations (-54%) and 718 Boxster and 718 Cayman models which recorded 5,772 deliveries, an increase of 20%.