Porsche is partnering with the CEO of an international sportswear manufacturing company

Porsche is partnering with the CEO of an international sportswear manufacturing company



Best of both: Sports car manufacturer Stuttgart Porsche and sports car manufacturer Austria Head present the first joint winter sports products at the beginning of the 2022 slide season.


The basis of the partnership are two slippery structures that provide a unique driving experience with completely free structures stimulated by race skis. Both dialects have a solid wood base and are made of carbon and titanal layers. The “Porsche 7 Series” is a high-performance ski inspired by a large slalom and designed for use on decorated slopes. With the “Porsche 8 Series”, the partners launch a handmade snowmobile game for use on slopes and outside the piste.

Porsche and Head ski collection, 2022, Porsche AG

The “Porsche 7 Series” is a high-performance ski inspired by a large slalom and designed for use on decorated slopes.

Porsche and Head ski collection, 2022, Porsche AG

With the “Porsche 8 Series”, the partners launch a handmade snowmobile game for use on slopes and outside the piste.

In addition to the two new slide designs, sportswear, slide columns, visor caps and bags are also being developed as part of the partnership. The collection was created in close collaboration between product experts from the Porsche Life Group and General as well as Porsche brand ambassador and two-time Olympic champion Aksel Lund Svindal.

Porsche and Head ski collection, 2022, Porsche AG

In addition to the two new slide designs, sportswear, slide columns, visor caps and bags are also being developed as part of the partnership.

“Porsche and General Life Group are excellent partners for developing our ski collection fully in terms of technology and design,” says Lutz Meschke, Deputy Chairman of the Management Board and Member of the Finance and IT Board. “Along with our brand ambassador Aksel Lund Svindal, we also have a well-known expert who has been a major influence in development due to his many years of experience in professional sports.”

craftsmanship and quality

“As a former professional skier and great athlete, I know the craftsmanship and quality that goes into brand skis. It is the dedication and the same craftsmanship that Porsche puts into the development and manufacture of luxury sports cars,” says Aksel Lund Svindal, Ambassador for Brands. Porsche. “Because of my close relationship with both companies, I wanted to contribute to the start of a new partnership near Porsche Head Ski and be part of the development process.”

“I am pleased to announce that we are currently working in partnership with Porsche Life Group in the design of two state-of-the-art and high-quality skis. mountain rangers and playmakers, “said Klaus Hotter, Executive Vice President and General Manager of the Cold Sports Department.

About the General

Head is the world’s leading provider of high-quality, high-performance clothing and apparel for athletes and athletes of all levels in the fields of winter sports, racket sports, water sports, sportswear and licensing. International manufacturer of sports goods sells products under the following brands: Title (alpine skis, ski bindings, slide boots, snowboard and protective products, tennis, racquetball, padel, squash and pickleball racquets, tennis balls and tennis shoes, sportswear and swimming pool), Penn (tennis balls and racquetball balls), Tyrolia (ski bindings), Mares, SSI and rEvo (scuba diving), LiveAboard (diving vacation, hiking tours diving), Zoggs (glasses, swimwear and accessories) and Indigo (skis, slide helmets, ski goggles, slide accessories, snow planks and other slide accessories). Founded in 1950, Head stands out for its innovative design and technical quality. The company’s goal is to provide athletes and athletes of all levels with the best equipment. More information about www.head.com.

About the Porsche Life Group

In 1963, Professor Ferdinand Alexander Porsche created one of the most important design objects in modern history by 911. With his vision of taking Porsche’s principles and story beyond the boundaries of the car, he developed a unique Porsche Design brand design in 1972. Its philosophy and design language live on in all Porsche Design products to this day. Each product of Porsche Design represents unique accuracy and completeness in a high degree of technological innovation and with a unique model of intelligent performance and robust design – created by FA Porsche studio in Zell am See, Austria. Available worldwide at Porsche Architecture Store, in exclusive supermarkets, in specialty stores and online at www.porsche-design.com.