The boss of Porsche has now announced that the company sees itself as a complete pioneer in the role of sustainability pioneer.
Sustainability plays an important role at Porsche. The company should even consider itself a pioneer in this regard.
A real pioneering work by Porsche?
Sometimes you see your success or your steps through a different perspective. The CEO of Porsche has now announced that he thinks that Porsche has made pioneering efforts in the field of sustainability.
The Porsche Taycan is enjoying great success with consumers and is now on par with the classic 911. But that alone is not enough reason for Porsche to continue to expand e-mobility.
The Porsche boss explains the arrangement
Porsche CEO Oliver Blume has now publicly outlined a further strategy for how the sports car maker would like to act in the future. The group appears to be based on a two-pointed variant. In addition to electric cars, the manufacturer also wants to focus on something else.
Apparently, electronic cars are not enough for Porsche. Because you probably want to focus on the production and development of more electronic fuel. This is not surprising when you look at the history of the company.
Understanding e-fuels as an opportunity
For Porsche, e-fuels could represent an alternative to their successful combustion cars. Because these are the main characteristics of the company’s powerful and luxurious ships. E-cars are quieter, which spoils the fun of driving for many users.
Porsche explained that e-mobility is the group’s top priority. However, one also wants to improve combustion engines at the same time. E-fuels can play a big role here.