Genesis unveils the Neolun concept and Magma software focused on gaming

Alongside the New York International Auto Show, The beginning launched the Neolun concept and Magma program which marks the brand’s arrival in the sportswear space.

Neolun is a portmanteau that borrows the terms Neo (or new in Greek) and Lun (from Latin for Moon) to represent the technological innovation of Genesis. The exterior uses the principle of “reduced structure” (reduction structure) with the aim of reducing unnecessary details that otherwise detract from the beauty.

Photo: Dominic Boucher

“The Neolun concept was inspired by moon-shaped ceramic pots, an iconic symbol of Korea,” said Luc Donckerwolke, creative director of Genesis. It is the epitome of timeless design and superior craftsmanship. »

Therefore, Neolun has several methods that help to make the faces completely smooth. Therefore, headlights, lights and logos are integrated into the bodywork. Action is applied when the door opens. Fun fact: the roof rails retract when not in use. Intelligent!

Access to the board is made easier by the opposing doors at the back and by the absence of the B-pillar that connects the chassis to the roof. Genesis mentions that recent technological advances in engineering will help turn this design into reality.

The interior, on the other hand, is a generous interpretation with a Korean twist. The environment invites passengers to relax in comfort, all enhanced with materials and colors that help brighten the atmosphere. The front seats can swivel to accommodate the rear occupants. For audio listeners, various speakers are arranged to provide a perfect sound experience with the aim of recreating the concert hall.

Finally, the heating system is provided by the Ondol principle. This is an underfloor heating system, inspired by Korean households. Note that Genesis wants to sell Neolun sooner rather than later. Would you like this?

Magma, go into action

The Magma program aims to bring to market high-performance versions of all production vehicles currently on sale. The beginning has only revealed the concept GV60 Magma, the brand’s first electric car that will have improved batteries and engines.

Aesthetically, bodywork mediates both aerodynamic and thermodynamic aspects. Compared to its regular counterpart, the GV60 Magma increases stability by widening the vehicle and lowering the center of gravity. The front has a low and large air intake to cool the battery, motor and brakes. The three panels on the cover also contribute to the cooling of the components.

Fins on the sides of the bumper help to provide downforce at the front, while two more on the roof direct the airflow towards the rear wing to improve downforce.

Extended wheel arches with integrated outlets reduce kinetic energy and improve brake cooling. Similarly, the 21-inch rims also help dissipate heat from the brakes. On board, the bucket seats covered in nappa leather and suede have a diamond pattern that is decorated in orange and titanium gray.

“The brand will continue to unveil experimental concepts with a careful focus on technological and aesthetic aspects. While speed and performance are important, the Genesis Magma program goes beyond that, prioritizing the driving experience to bring out the joy of sporty driving with unmatched comfort.” and strength,” said Donckerwolke.

Please note that for now, all Magma models – except the GV60 Magma – will be in limited production. This includes GV80 CoupeThe brand’s first SUV Coupe, the sedan G80 Special Magma and concept X Gran Berlinetta which was launched in Barcelona.

The GV60 Magma, G80 Magma Special, X Gran Berlinetta and Neolun concepts will be on display at the New York Auto Show which opens to the public on March 29 at the Jacob K. Javits Convention Center.