Kia announces hybrid strategy with 9 new models by 2028

In the evolving global automotive context, Come on It has recently reported a major shift in its electrification strategy, emphasizing a greater focus towards hybrid vehicles. This change in direction emerges in a period of uncertainty for the electric car market, pushing the Korean giant, part of the group. Hyundairedefining its medium-term objectives.

Kia’s future hybrid

Come on e Hyundai, recognized as innovators in the field of electric vehicles due to their investment in the e-GMP platform since 2020, are paying close attention to market changes. Despite the desire to completely replace their fleet with electric motors, the current market situation and the experience gained have led them to prefer, at least in the short term, the development of hybrid vehicles. At this pace, Come on plans to introduce nine new hybrid models by 2028, gradually increasing the offering from six models in 2024 to eight in 2026.

The choice to increase presence in the hybrid segment is not arbitrary, but a direct response to industry changes and uncertainty, which has shown a slowdown in pure electric vehicle sales growth. This situation is emphasized in some markets, such as Italy, where the lack of sufficient government incentives has contributed to a negative view of electricity, considered a “flop” in 2024.

European and Japanese context

Europe and Japan is strategic marketing Come on, each with its own uniqueness. In Japan, the electric vehicle market is struggling to take off due to the limited spread of charging infrastructure and a low cultural inclination to adopt new vehicle technologies. In Europe, despite strong commitments to combat climate change, sales of electric vehicles have not yet met expectations, partly due to incentive policies that are not always consistent or aggressive enough.

Despite this increasing emphasis on hybrids, Come on does not completely leave the field of electric vehicles. The Korean automaker will continue to develop its line of battery-powered vehicles, planning to expand its EV lineup, which currently consists of EV2 to EV5 models. Furthermore, the goal of selling one million electric cars by 2025 still stands, even if the road to get there is more difficult, with sales of just 576,000 cars in 2023, including hybrid and plug-in models. .

A strategic vision for the future

Modification of Come on to new market demands shows strategic maturity. The decision to expand the supply of hybrid models could not only reduce the risks associated with market uncertainty, but also provide an easy transition to clean electricity. This strategy allows Kia to position itself as a leader in the hybrid industry, providing consumers with faster and more accessible solutions.

While the road to clean electricity remains fraught with challenges, Kia’s hybrid approach may hold the key to a more balanced and less traumatic energy transition. Through this simple strategy, Come on not only responds immediately to current market needs, but also prepares to take advantage of future opportunities, promoting sustainable mobility that combines innovative performance and respect for the environment. With these new hybrid models, Kia is proving itself as a serious player in the ever-evolving industry.