The new ASX is aimed at the pinnacle of compact SUVs. Advanced technology and modern design for the founder of the Mitsubishi family

It is a revolution in the B-SUV segment, the target of Mitsubishi Motors Europe with the presentation of the new ASX, between advanced technology, connectivity and a design designed to embrace modern lines. Completely redesigned, the ASX was designed to incorporate Mitsubishi Motors’ ‘Dynamic Shield’ front end, with the brand’s DNA supporting the car’s SUV attributes. The name ASX stands for Active Sports X-over and introduces industry-first information technology, software and integrated Google. “The competitiveness of the Mitsubishi ASX is significantly strengthened by the strong integration of the brand design – commented Frank Krol, President & CEO of Mitsubishi Motors Europe – and an important step forward in the world of digitalisation and connectivity. The integration of Google means that the new ASX improves the driver’s digital in-car experience and more, given that thanks to the My Mitsubishi Motors app the customer will be able to control many of their vehicle’s functions in real time.”

A new addition to the Mitsubishi family it was developed for Europe and is based on the CMF-B platform of the Renault-Nissan-Mitsubishi alliance. Also at the heart of the new project are a variety of electric propulsion options, including Full Hybrid (HEV) and Mild Hybrid technology, advanced and efficient combustion engines, as well as a full range of technologies safety and comfort. On the exterior design front, the new ASX fully incorporates Mitsubishi Motors’ Dynamic Shield front badge, while the car’s side profile combines a flowing silhouette with broad, high shoulders. 17″ or 18″ wheels and 17″ alloy wheels cover the hood designed specifically for this car, while 18″ black Diamond alloy wheels highlight the overall design. At the rear, the lights are fully LED. The ASX name and Mitsubishi lettering on the tailgate appear on the new model from the Japanese company.

The exterior of the SUV, then, It’s enhanced with a set of gloss black finishes, as well as bright chrome on the Statement, Invite, Edge and Style versions. Innovation in terms of design also returns to the interior, illuminated by natural light thanks to the large sunroof. 690 mm wide, it has three central opening options, all of which are controlled via a control mounted above the inner rear-view mirror. When fully opened, the roof retracts 315 mm. The new ASX will be produced at Renault’s Valladolid plant in Spain, with production starting in May 2024, while the Italian market launch is expected at the end of June 2024.