Kiti and Cupra will remain on the growth path in Germany in 2024

Cupra/Seat
“We aim to further increase our market share”

Seat’s market share in Germany has been increasing since 2016 – more precisely, the share of Seat and Cupra. But now the manufacturer is strengthening the original brand. The goal of growth is clear and sales manager Alexander Buk explains in an interview.

The problems of disease and supply have been solved. Was 2023 a normal year for Cupra and Kiti?

Alexander Buk: 2023 was a very good year for Cupra and Seat. With 132,624 new registrations, we achieved the second best result in the history of Seat Deutschland GmbH and we only narrowly missed that record from 2019. To achieve this, we were able to increase our market share by 0.5 percent last year compared to 2022 and reach a new record of the market share of 4.7 percent. Last but not least: 132,624 new registrations represent an increase of 18.8 percent compared to 2022. The Seat and Cupra brands grew faster in the last twelve months than the overall market, which grew by 7.3 percent compared to the previous year.