Dodge Europe takes center stage in the Dutch round of the WorldSBK Championship with a dominant presence throughout the race weekend

The partnership between Dodge Europe and the WorldSBK Championship preserves a high-quality experience for fans at the Assen TT Circuit, featuring Dodge’s expanding presence on and off the track.

The Dutch cathedral “Cathedral of Speed” set the stage for a special race weekend, with media attention, passionate fans, and the start of new exciting events for the Brand to be revealed soon.

In addition to the Official Cars on the track during the race weekend, Dodge Europe was present with several iconic models available for test drive, more posters around the circuit, and the presence of Brand Ambassador Ida Zetterström, participating in the video production of the new season IN//OUT web series.

The first episode of the new season will feature a special appearance by Team Go Eleven and their rider Andrea Iannone.

Dodge Europe strengthened its presence at the Dutch round of the World Superbike Championship, a weekend full of adrenaline and the start of new events for the Brand. At the Assen TT Circuit, also known as the “Cathedral of Speed”, fans were able to admire the true performance of the Official Cars, discover and test Dodge’s iconic models, and be part of the Brand’s IN//OUT website production. series.

The Official Safety Cars, two Dodge Challenger SRT Hellcats, and two Dodge Durangos acting as Race Direction and FIM Safety Officer Cars were, once again, the highlights of the race weekend with their special displays presented in partnership with WorldSBK . Once again, the “hot laps” session fired up the crowds at the stadiums on a cold and rainy weekend.

Alongside its dealer KW Auto, the Brand was visited by its stand at the Paddock show, with four “Last Call” V8 models available for test driving: one Dodge Challenger Scatpack powered by a V8 6.4L HEMI engine with 485hp, Dodge Challenger SRT Hellcat with V8 6.2L Supercharged engine producing 717hp, and Dodge Durango SRT Hellcat V8 6.2L HEMI single producing 707hp.

The brand had media attention as well due to the presence of Ida Zetterström (@dragsterfia), NHRA Fuel Racing, European Top Fuel Champion 2023, and Dodge Brand Ambassador. During this race weekend, he enjoyed the full WorldSBK experience, which included taking the first lap before Race 1 on Saturday in his private Challenger SRT Hellcat V8 6.2 l, boasting 717hp. The unforgettable moment was broadcast live to the world. Ida was also invited by Dorna to participate in the Superpole awards ceremony on Saturday 20th.^thfor once giving spoils instead of receiving them.

Ida’s unique experience at the Dutch WorldSBK circuit will be featured in the first episode of the new season of IN//OUT, Dodge’s editorial project aimed at presenting the Brand’s iconic values and exciting challenges in a European context. This new season aims to show all the ways that Dodge can bring drivers when discovering the “OUT” of regular performance every time.

“It’s great to be back on track with Dodge here in Europe after my first few months in the USA along with my JCM races team ready for my NHRA Top Fuel debut,” says Ida Zetterström. “The Dodge Europe team has great plans for the new series, I’m looking forward to being part of something real in terms of Brand storytelling: wait and see what we’ve shot here in Assen!

“Dodge Europe is here to play a central role in the spectacle of all SBK World weekends, the fantastic feeling of the fans at the circuit and connected from home,” says Luca Vernoli, Head of Marketing Communication Dodge & RAM Trucks for Enlarged Europe. “Our approach is to communicate with the Brand in Europe through a media strategy and, thanks to the good cooperation with Dorna and its partners, continue to discover exciting and first-time media opportunities to be revealed in the coming weeks.”

He added: “This weekend in Assen was a great example of that, thanks also to the special appearance of the Go Eleven Team and Andrea Iannone, who opened their box doors to welcome Ida and Dodge in a special behind-the-scenes moment for IN/ / OUT.”

The production of the new episode includes special surprises for fans of drag racing and the Superbike world: stay tuned and follow dodge.europe’s social media channels for updates.

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