Luxury SUV – DS 7 Crossback. Why luxury? | French.pl

Cars, yachts and airplanes are means of transportation and can be considered luxury. But where did words like luxury come from in our language and what are they used for?

“The etymology of the word “luxury” comes from the Latin concept of luxury and luxuries, meaning luxury and luxury. According to the Dictionary of the Polish Language, the word luxury means conditions that ensure a comfortable life, pleasures that we cannot easily afford, and something expensive that makes life easier or more enjoyable. According to the dictionary of W. Kopaliński, luxury is a concept that covers goods, services, food, etc., available to social groups with a higher income than the general population,” we read in the work of Dr. Hab. Dominika Bochańczyk-Kupka entitled “LUXURY AND LUXURY GOODS” published by the University of Economics in Katowice.

Luxury is defined, as you can see, in terms of price and its qualities related to pleasure. Making life more enjoyable seems to be the key here. Cars fulfill the function of transporting people and goods, but only some of them meet other criteria of luxury. DS Automobiles is one of them.

“The production of luxury goods is very similar to art. Talented craftsmen – like artists – create beauty, and this work is creative and original. There is no point in establishing a sharp distinction between a work of art and a work of luxury, especially since some authors classify all works of art as luxury. However, one may be tempted to express the opinion that the features that distinguish a work of art from a luxury object have their source in different uses. The function of a work of art is to serve the soul, that is, to satisfy intellectual needs: aesthetic or religious contemplation, the desire to manifest wealth or power; luxury goods also have utility value – in everyday life and on special occasions they are used as furniture, dishes, clothes and jewelry. Border transparency between a noble work and a work of art is confirmed, for example, by the fact that many artists devoted their talent to creating objects of prosaic use (for example, Watteau eagerly decorated the fans of French royal women and his wives. work; many modern artists design porcelain pieces, vases and sets) – writes in his work “The concept of luxury – definition and character traits” Dr. Hab. Tomasz Sikora.

DS Automobiles cars have a lot in common with works of art. When looking at a DS 7 Crossback like this, you might wonder about features such as the carefully hand-finished interior elements, unique combinations of steel and leather, characteristically patterned buttons and, finally, the BRM analog clock. that opens. All this means that we are dealing with art and usability.

“Luxury products are often defined by their special characteristics. J. Kapferer distinguishes six characteristics of luxury products:

• best quality,
• very high price,
• scarcity and uniqueness (uniqueness),
• beauty,
• legacy,
• brand history,
• luxury,

that is, the fact that something good is not necessary for existence” is quoted by Dr. Hab. Dominika Bochańczyk-Kupka.

In the case of DS Automobiles and the DS 7 Crossback, we see a number of features from this list. The quality of the materials used, high prices, rarity, very high aesthetics, the heritage of the French school of design and the type of luxury are there. For example, we have special production methods – manual labor.

DS is not dependent on technology, or at least not only on technology – we have a lot of artistic skills here and France (as well as Italy) was recognized and considered the home of luxury in the fields of design, style and sophistication. This is what you feel when you look at the cars – they have a lot of style and a measure of emotion that is far from technical precision and boredom. That is why DS Automobiles describes itself as a brand that embodies the avant-garde spirit, and Lexus, for example, tries to copy it without success.

The brand is young, as it has been on the market for only 8 years, but it has already managed to find a group of loyal customers. Focusing on the Polish group of DS 7 Crossback owners, we can discover something interesting: many people write about the pleasure of being in this car and their reluctance to get out – as if the DS 7 took the owner to a better, better place. , isolated from the problems of the outside world. It may not be a lifestyle yet, but something must be changing as many of the views here are similar.

“Luxury can only be defined by a large number of criteria. It is also not certain whether everything has already been said in this field,” we read in Tomasz Sikora. And perhaps this is a good summary of this introduction to the topic, because it seems that the DS Automobiles brand has defined this concept in its own, French way. Not everyone has to agree with this definition, but there are those who are sure of it and then they often become buyers of a unique and luxurious French car.

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