The seat is to sit and plan to raise the faces. Sales increased. Cupra is set to conquer America

Those who thought that the Spanish had no more idea of their brand are very wrong. This is supported by the operating profit, which has never been so good for SEAT SA (including the Seat and Cupra brands) in its entire 73-year history. It reached EUR 635 million in 2023, which is an improvement of EUR 592 million compared to 2022 .

In addition, the company is proud that last year it delivered 519,000 to customers. 176 Seti and Cupra cars (+35.3%), of which 288,000 were old. 437 pieces (+24%), and the last – 230 thousand. 739 pieces (+ 50.9%). What is particularly interesting is the huge increase in popularity of the Cupra brand.

The seat will refresh the entire design range

However, more seats are still being sold, and of course there are plans to increase sales. This product will remain current “until the end of production of combustion vehicles”, but no specific date has been given. Spanish cars have to be powered by hybrids or combustion engines with low emissions, so we can expect plug-in hybrids with a range of more than 100 km and mini-hybrids. In addition, the Ibiza and Arona models will receive facelifts in 2025, and Seat is also planning a new SUV based on the Volkswagen Tiguan with a facelift across the range.

Cupra with electricity and in the USA

There’s a lot more going on at Cupra. The fully electric Tavascan and hybrid Terramar will appear later this year. We also expect refreshed Leon and Formentor models. Additionally, Cupra will focus on electric models, and the brand will be introduced to the US market at the end of this decade.

The all-electric Formentor and large SUV will be seen first. The cars will be manufactured in Volkswagen factories located in North America.