Rolls-Royce is considering expanding electric car production

Rolls-Royce is considering expanding electric car production


Rolls-Royce presented its first electric car three months ago. Fascinated by a luxury sedan heretic it’s so big even before it starts that BMW’s subsidiary is considering expanding production.

“The Specter’s intake order is better than we expected at the moment,” Rolls-Royce CEO Torsten Müller-Ötvös said loudly. Automotive News. “We still have a few months left, but if this trend continues I’m sure we’ll have to adjust our plans.”

The Specter is expected to start shipping to customers in the fourth quarter of this year. The model replaces the Wraith two-door gas coupe. Since the electric car was delivered in October last year, Rolls-Royce has collected an order that continues “well into” 2023, according to Müller-Ötvös. After the Cullinan SUV and the Ghost sedan, the Specter will be the “third base” of the brand. The Cullinan accounted for about half of Rolls-Royce’s record sales of 6,021 cars in 2022, with the Ghost at 25 percent.

The electric Specter will cost around £350,000 ($400,000) according to Rolls-Royce, placing it somewhere between the popular Cullinan and Phantom. The British luxury brand has already said that the car, with its large battery pack and aerodynamic body, can travel 520 kilometers on a single charge. It also delivers 900 Nm of torque from its 430 kW (585 hp) engine. It should go from 0 to 100 km / h in 4.5 seconds.

Weighing in at 2975kg empty, the Specter uses the same aluminum architecture that underpins the brand’s other recent vehicles and was designed with electric drives in mind. The brand’s entire model range should be electrified by the end of 2030, so combustion engines are about to disappear at Rolls-Royce.

Müller-Ötvös expects Specter to achieve the same level of profitability as the rest of the brand portfolio. According to the CEO, the average price of a new Rolls-Royce rose to almost half a million euros last year, twice as much as ten years ago.