Rolls-Royce Motor Cars Milan, the Queen’s new dealership

For immediate effect, Rolls-Royce Motor Cars Milan will represent the world’s most famous luxury brand in the Mediterranean country. This is an important step to use the new capabilities and make the Brand more available to the most demanding customers around the world.

Rolls-Royce Motor Cars Milan will be managed by the renowned Rossocorsa, which boasts thirty years of experience in the luxury car business. The new Rolls-Royce showroom, scheduled to open in 2024, will be located in Milan and will be fully designed according to the brand’s new visual identity. Customers will be able to enjoy the Brand in a modern and intimate environment, for example using Bespoke to create and personalize their car – very important and important in a fashionable city like Milan.

Until today, the House had its showroom in Rome, managed by BMW Italia. During this successful period, the Brand continued to develop with excellent results in Italy. Therefore, this led to the decision that the time had come to manage Rolls-Royce with a strong and independent partner – Rossocorsa.

Rolls-Royce Motor Cars Milan, la parole

“We are very pleased to find a strong and capable partner in Rossocorsa”he explains Boris Weletzky, Rolls-Royce Regional Director for the UK, Europe and Central Asia, adds: “BMW Italia has done an exceptional job in Rome to further develop Rolls-Royce in this region and has supported the team with their expertise in the first steps of introducing the Brand in Italy. Now is the time to focus more on the Brand and our valued customers, as we see great potential in Italy, a country that is home to many luxury houses.“.

“Today is a very proud day – not just for me personally, but for all of us who have the honor of working with Rolls-Royce.“, he claims Alberto Schön, CEO of Rossocorsa: “Our vision is not only to be a car dealer, but a luxury house representing the most valuable brand in the world.“.

“Being associated with Rolls-Royce Motor Cars over the past few years has been a unique experience. But, at the same time, it now gives us the opportunity to better respond to cyberbullying examples of our core brands and provide our customers with better, more focused service”he explains Salvatore Nanni, General Manager of BMW Italy Retail.

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Last modified: February 6, 2024