ROLLS-ROYCE MOTORS STRENGTHENS ITS PRESENCE IN ITALY WITH A NEW DEALERSHIP IN MILAN.

Effective immediately, Rolls-Royce Motor Cars Milan will represent the world’s most famous luxury brand in the Mediterranean country. This is an important step to use the new capabilities and make the Brand more available to the most demanding customers around the world.

Rolls-Royce Motor Cars Milan will be managed by the renowned Rossocorsa, which boasts thirty years of experience in the luxury car business. The new Rolls-Royce showroom, scheduled to open in 2024, will be located in Milan and will be fully designed according to the new visual identity of Rolls-Royce. Customers will be able to enjoy the Brand in a modern and intimate environment, for example using Bespoke to create and personalize their car – very important and important in a fashionable city like Milan.

Until today, Rolls-Royce Motor Cars had its showroom in Rome, operated by BMW Italia. During this successful period, the Brand continued to develop with excellent results in Italy. Therefore, this led to the decision that it was time to take action to manage Rolls-Royce with a strong and independent partner – Rossocorsa.

“We are very happy to have found such a strong and capable partner in Rossocorsa,” explains Boris Weletzky, Rolls-Royce Regional Director for the UK, Europe and Central Asia, and adds: “BMW Italia has done an exceptional job in Rome to further develop Rolls-Royce in this area and support the team with their expertise in the first steps of introducing the Brand in Italy. Now is the time to focus more on the Brand and our valued customers, as We see great potential in Italy. a country that has many luxury homes.”

“Today is a very proud day – not only for me personally, but for all of us who have the honor of working with Rolls-Royce,” says Alberto Schön, CEO of Rossocorsa: “Our vision is not only to be a dealer. cars, but a home luxury that represents the most valuable brand in the world.”

“Being associated with Rolls-Royce Motor Cars for the past few years has been a unique experience, but, at the same time, it now gives us the opportunity to respond better to the offensive electric models of our main brands and to offer our customers a completely focused payment service” , explains Salvatore Nanni, General Manager of BMW Italia Retail.