The new home of Rolls-Royce, one in Milan: it will be Rossocorsa

The new home of Rolls-Royce, one in Milan: it will be Rossocorsa


The luxury brand of the BMW group lands under Madonnina based on the specialist luxury car dealer. A new showroom is coming later this year

He is born Rolls-Royce Motor Cars Milanshowroom aimed at representing the historical brand in our country, which will be located Redneck, who boasts thirty years of experience in the luxury car business. The new Rolls-Royce showroom, scheduled to open in 2024, will be located in Milan, fully designed according to the latest Rolls-Royce identity. Customers will be able to experience the brand in a modern and intimate setting, for example by using Bespoke, a customization program that allows customers to create (almost) anything they can think of, primarily using the advice of dealers and, secondly, Rolls-Royce Designers at the headquarters of manufacturer at Goodwood.

FROM ROME TO MILAN

Until today, Rolls-Royce Motor Cars had its showroom in Rome, managed by BMW Italia: the excellent results obtained led to the decision to take a step forward to manage Rolls-Royce with a strong and independent partner like Rossocorsa, led by Alberto. Schön. “We are very pleased to have found such a strong and capable partner,” says Boris Weletzky, Rolls-Royce regional director for the UK, Europe and Central Asia. He adds “BMW Italia has done an exceptional job in Rome to further develop Rolls-Royce in the region and has helped the team in introducing the brand in Italy. It is time to focus more as we see great potential in Italy.”