Sales have decreased by five percent in the first half of the year

Sales have decreased by five percent in the first half of the year


Porsche Taycan production

The high-end electronic model has experienced problems with the provision of chip components.


(Photo: dpa)

Stuttgart The era of Porsche sales records is over for now. The Stuttgart-based payment maker has recorded weak sales figures so far this year. In the first six months of 2022, the number of deliveries worldwide decreased by five percent to 145,860 vehicles.

“The first half of the year was dominated by external influences and improbable factors,” says Porsche Sales Director Detlev von Platen. In addition to the restrictions caused by the resurgence of the corona epidemic in China and other markets, ongoing supply constraints and logistical challenges are responsible for this.

Weak sales are a damper for the luxury manufacturer’s stock market plans, which are otherwise marred by record sales. Next Monday, the management wants to announce the planned IPO on the day of the capital market among investors.

Last year, Porsche sold more than 300,000 cars for the first time. The Zuffenhausen company was even able to largely avoid the chip crisis, as the sports car maker was favored to be supplied with semiconductors within the VW Group due to the high margins of its luxury cars.

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But now Porsche can no longer completely avoid the general trend. If progress continues, Porsche is likely to slip back below the 300,000 car mark. In the second half of the year, von Platen intends to do his best to resist the downward trend: “As in previous years, we look to the future with optimism and are determined to make the most of the remaining months of the year.”

China, which is the largest single market, is causing a lot of trouble at the moment. Here, Porsche delivered 40,681 units, 16 percent fewer cars than in the same period last year. The head of sales sees this as a success, at least compared to the competition, because of the lockdown in many cities with more than a million inhabitants.

Sales have fallen in China, below the Taycan

In China, the entire luxury and premium segment collapsed by nearly a quarter. On June 1, Porsche China boss Jens Puttfarcken was replaced by former Japan boss Michael Kirsch. However, according to data from industry association PCA, there were early signs of recovery across China’s auto market in June. The Porsche sales manager also expects continuous change.

In the second largest market, the USA, shipments decreased by ten. There, Porsche faced delivery and transportation problems. In contrast, the Zuffenhausen company was able to increase shipments in Europe by seven percent to 43,087. This also applies to the German home market: 13,785 products delivered in the first half of the year mean an increase of five percent.

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All-terrain vehicles are still the most popular in the world. 41,947 customers bought Cayenne. The smaller Macan off-road model followed in second place with 38,039 shipments. The iconic 911 sports car was delivered to 21,616 customers worldwide.

The electric Porsche Taycan, which is supposed to stand for the group’s environmental friendliness, had 18,877 products delivered. That’s about 1,000 fewer electric cars, which cost more than 100,000 euros depending on equipment, than in the same period last year.

Porsche justifies this with limited production due to supply constraints for semiconductors. Full electric cars generally have a higher number of chips. Of all the company’s models, the Taycan is the most affected by production facilities. In addition, due to the lack of cables, no car could be completed for almost two weeks.

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