Under the slogan ‘Made in Japan’, the agency developed and produced the new Mazda product launch campaign across Europe.
18 moving image assets, more than 50 graphic motifs and digital actions are intended to provide the platform for Mazda’s new hybrid design. The focus of the campaign is a 30-second TV spot directed by Daniel de Viciola.
“With ‘Made in Japan’, the communication is as big a step as the Mazda CX-60 Plug-In Hybrid itself. The corresponding message and presentation emphasize what Mazda has always defined: the combination of Japanese craftsmanship, the best driving experience and innovative technology. This is exactly what is shown in the Europe-wide launch campaign,” says Alexander Hofmann, CEO of Innovation Scholz & Friends Vienna.
In addition to the TV spot, the integrated campaign includes pre-actions and social media actions, print and OOH motifs as well as display posters. The rollout will take place in 22 markets in Europe. “In the highly competitive field across Europe, it is important to stand out from the competition. The new Mazda CX-60 Hybrid and the related launch campaign succeed in doing this. Thank you to everyone who makes this possible,” concludes Matthias Kasperek, Properties Team Marketing at Mazda Motor Europe.