The Volkswagen Group has unveiled its development plan for the iconic Seat Ibiza, signaling a bright future for the Spanish luxury brand within the German car giant. Despite facing greater challenges compared to its counterparts, Seat is determined to make significant strides forward. As part of a comprehensive rebranding process, the Seat Ibiza will undergo a remarkable transformation, transitioning into a fully electric compact car. Let us eagerly anticipate the exciting changes that lie ahead.
The upcoming Seat Ibiza for the years 2023-2024 will be revamped with an eye-catching design, drawing inspiration from the stylistic principles showcased in the Urban Cupra Rebel concept, which was introduced by the Spanish manufacturer renowned for its sports cars. While retaining the hallmark appeal of the Seat Ibiza that has captivated customers over the years, the new model will adopt a more timeless and classic style, eschewing excessive sportiness.
With a length exceeding 4 meters, the smallest member of the Viti series will undergo a complete electrification process and is slated for release after 2025. The future electric Seat Ibiza will be based on the SSP platform specifically designed for electric vehicles, departing from the MEB Entry architecture that has been discontinued. It will be the final electric model to join the prestigious lineup of the Volkswagen Group, following the introduction of the Cupra model, Volkswagen ID.2, and Skoda Elroq.
This range of electric models will gradually roll out starting in 2024, each possessing its own unique identity while sharing a common underlying technology. The electric car, featuring a front axle motor, will offer a maximum power output ranging from 75 kW to 110 kW, equivalent to 100 to 150 horsepower. Its battery will be strategically placed between the axles, ensuring it doesn’t encroach upon the passenger compartment.
With a net capacity of up to 60 kWh, the vehicle will provide a remarkable maximum range of up to 400 kilometers. Naturally, the range will include versions with both higher and lower capacity batteries, catering to customers’ diverse needs and providing cost-effective options.
The reintroduction of the Seat Ibiza represents a significant step toward ensuring the stability of the Martorell company. Ibiza holds an esteemed position as an icon and a model that the brand has no intention of abandoning. On the contrary, it remains a vital part of the company’s long-term plans. With a history spanning over 38 years and achieving remarkable success in its five generations since its inception in 1984, Ibiza has secured a special place in the hearts of customers. Now, this iconic model will undergo a comprehensive makeover to seamlessly integrate into the expanding range of electric vehicles.
Seat’s future is firmly grounded in the direction of electrification. While acknowledging the strategic significance of the Cupra brand in the realm of electric mobility, the Spanish manufacturer is committed to developing a diverse array of zero-emission models. The new plan set forth by Volkswagen solidifies the fact that Seat will not only endure but also flourish with a well-defined roadmap already underway and set to be completed by year-end.
This move ensures the stability of the Martorell company and places the utmost emphasis on this iconic model. The Seat Ibiza is not just a mere example that will fade into obscurity; it is a brand institution that will be highly esteemed and cherished. Throughout its five generations and over 38 years of sales success, the Ibiza has left an indelible mark. Now, as it undergoes a complete transformation, it will take its rightful place within the company’s range of electric vehicles.