Citroen AMI Sagrada Familia. Car with heads on the roof

How to attract the attention of customers effectively? The Citroen AMI is more suitable for this than any other car. An original, eye-catching shape, an electric car and a low price – what more could you want?

During Milan Design Week, Baci Milano surprised Milan with an innovative marketing campaign promoting the Sagrada Familia collection! The company transformed the Citroen Ami into a mobile work of art by decorating the roof with decorative headboards from the SAGRADA Familia collection.

See: information about Citroen cars. Every day new, interesting, modern

“It is very sad! We celebrated the art of design with unique bags decorated with six letters from the SAGRADA collection. A free bag is given to everyone who subscribes to our newsletter as a thank you for your support and interest. We also ran a marketing campaign on Instagram! Introducing our themed car in Milan, participants received a special surprise: a discount code to use on our website. – inform the producer.

See: Citroen car specs. Reviews, measurements, combustion

The main attraction of the advertising campaign was a meeting in the Casa Baci department store with B2C customers and B2B partners – a time to share impressions, inspiration and celebrate the world of creativity. The campaign to promote the Sagrada Familia collection was successful – it was recognized and appreciated, and AMI was the platform for the whole thing.

Check out: Advertising and sales of Citroen in Poland

The Citroen AMI is a four-wheel drive electric vehicle. It offers two seats, a maximum speed of up to 45 km / h and a range of up to 75 km. In Poland it is sold by private importers, it is not available in the showrooms of the brand.