Sales more than doubled for Nissan commercial vehicles

After the record-breaking year 2023 for Nissan Italy, where 41,000 units were sold equal to +50% compared to the previous year and the share reached 2.4% (+0.5 points against 2022), in 2024 a positive trend.

In fact, in the first quarter, more than 14,200 Nissan units were sold in Italy, up 16% year-on-year, and the share reached 2.8% (+0.3 points vs. Jan/Mar 2023). Sales performance is more than double the market average, which recorded +7% year-on-year in the same period.

Details of Nissan Italia’s results for the period January/March 2024

In the January/March period, Nissan’s best sales results in the fleet channel, in terms of volume and share, with more than 6,000 units registered (+62% vs. Jan/Mar 2023) and relative share reaching 4% (+ 1.7 points against January/March 2023). The growth that models with e-POWER engines have contributed to, highly appreciated by fleet customers for their low consumption, low operating costs and driving pleasure.

In the quarter it is important to noteA unique result of Nissan commercial vehicles sales continue to double across the range and for one model: Townstar 661 units (+124%), Primastar 404 units (+127%) and Interstar 384 units (+112%), with the electric Townstar proving itself as a zero-emission car best seller in Italy in January/March 2024.

In the first three months of the year, the weight of crossovers on Nissan’s total sales reaches 95%, while that of electric models equals 77%. A higher percentage than the average market prices which are 51% and 45% respectively. With its electric crossovers, Nissan is able to manage two main trends in the Italian market and offer a variety of solutions to meet the various needs of customers.

The excellent performance of Nissan crossovers continues, starting with the Juke which in the 12 months of 2023 recorded the sales record of the last 10 years with more than 11,500 units and which in the first three months of 2024, with more than 4,300 registrations, marked +70. % compared to the same quarter of the previous year. And now the Juke has been updated and relaunched the challenge with a new interior design, advanced materials and finishes, new infotainment, new on-board instruments and new driver assistance technology, as well as a new yellow color for the exterior. to bring back his rebellious spirit. .

Nissan Juke is rich with many interesting contents and new features, but the price remains the same as the previous version. All the features that allow the Nissan compact crossover to compete better in the B-SUV segment, today the most important in Italy.

Nissan Qashqai, after being the second best-selling C-SUV model in Italy in 2023, will rise to the top step of the platform in 2024. With more than 7,000 units registered in the first three months of the year (+12% vs. January/March 2023) The Qashqai is the best-selling C-SUV in Italy in March and throughout January/March 2024 customers prefer the e-POWER version of the Qashqai, now chosen by 50% of buyers compared to 42% in 2023 .

Public achievement of 7 seats, e-POWER engine and e-4ORCE 4WD technology.

Sales of the Ariya electric crossover coupé are also growing, recording +40% compared to the same period last year.