Polestar expands its market and reaches France to compete with Tesla

Originally founded in 1996 under the name Flash Engineering, Polestar was acquired in 2015 by Volvo Cars. It was joined by the second as the performance department of the brand, like Mercedes Benz’s AMG. In 2017, Polestar became a brand in its own right and began producing its own cars. In fact, it is not independent and belongs to Geely, the Chinese group that bought Volvo in 2010 and the owner of the Zeekr brand. After years of waiting, Polestar is preparing to take its offensive line in 2025 in France.

Launch strategy and market expansion

If this arrival took a long time, it is because the Polestar logo was seen as too small to that of Citroen, but the conflict was surprisingly resolved in 2022. To conquer the French market, Polestar will use a strategy: diversity. His main competitor? Tesla, of course!

It must be said that his sedan, the Polestar 2he was equipped enough to stand up to a certain Tesla Model 3. However, the brand plans to introduce several new models in his column.

SUV, Polestar 3 and crossover, Polestar 4 will be released this year. They will be closely followed by the large sedan, the Polestar 5 as well as the new generation Polestar 2. Late drop brand in our region was not only due to its dispute with Citroën. A source close to the matter spoke to him Challenge : « Polestar is a premium brand. It was not necessary to launch it with one model, which is also getting old. To generate interest, you need new classics.”

Even if the brand is not particularly recognized for the freedom of its cars, it remains today, A very strong competitor to Tesla. The design of his cars is highly regarded and his O2 concept won the “Design of the Year” award in the 2023 edition of Car guide. Good contrast. On this particular feature, Polestar takes things very seriously.

One of the designers of the brand had even clearly mocked current design other major brands like Tesla or Mercedes. He had announced almost What car? at the beginning of the 2023 school year: ” The curve of cars makes them look more and more like potatoes or Jelly Beans, simply because it benefits aerodynamics. We want to do things differently “. The brand has no shortage of assets to convince the French public who love premiums, and we wish; but still should not ignore freedom for the sake of design.

• Polestar is preparing to arrive in France from 2025.
• This delay is partly due to a dispute with Citroën, which felt that the Polestar logo was too close to its own.
• The manufacturer plans the arrival of several models covering different segments to ensure its success.

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