The Sportage remains Kia’s best-selling vehicle, despite frequent price hikes, due to its blend of affordability, dependability, and style.
Kia Motors, the Korean carmaker, has seen the Sportage remain its most popular vehicle, despite the regular price increases. While the Sportage’s MSRP (manufacturer’s suggested retail price) has seen a steady increase since its introduction in 1993, the company has managed to hold onto its loyal customer base due to its combination of affordability, reliability, and aesthetics.
The Sportage’s affordability is mainly due to its lower cost of ownership. According to a recent survey conducted by J.D. Power, the Sportage was the 10th least expensive vehicle to own, with annual maintenance costs of approximately $1,500. In comparison, the average for all vehicles surveyed was $2,400.
The Sportage is also known for its dependability. Kia Motors has made significant strides in quality control since its inception, and the Sportage is no exception. The Sportage has consistently held a top spot in J.D. Power’s Vehicle Dependability Study, and the most recent survey found that over 90% of Sportage owners reported being satisfied with the vehicle’s reliability.
Finally, the Sportage’s style has also been a major draw for customers. The Sportage is often praised for its sleek, modern aesthetic, and its interior has consistently been rated among the best in its class. The model has also seen several updates and upgrades over the years, which has allowed it to remain competitive and desirable.
The Sportage’s combination of affordability, reliability, and style has enabled it to remain Kia’s top seller, despite its frequent price hikes. As long as the company continues to emphasize these aspects, the Sportage is likely to remain a popular choice for car buyers.