The 2024 Toyota GR Yaris costs a lot of money

The updated Toyota GR Yaris is a masterpiece of technology and speed, but its price tag raises many eyebrows. With a huge price increase of almost one and a half times compared to its predecessor, this hot hatch is about to be reduced by financial constraints.

At the beginning of this year, Toyota launched the completely updated GR Yaris. Not only did it receive a facelift, with a new look at the front, back and interior, but its drivetrain also received a major upgrade. The 261 hp engine was replaced with a more powerful one with 280 hp and 390 Nm of torque. In addition, the new GR Yaris is now also available with an automatic transmission, as well as the familiar manual transmission variant.

With its impressive equipment, the GR Yaris is definitely in a class of its own within the Yaris segment, it really is a completely different car. However it is interesting that the Dutch importer is bringing the updated GR Yaris to the Netherlands, given the hefty price tag attached to it.

Before the facelift, the GR Yaris was available for less than €60,000, but for the updated version the price goes up significantly. The GR Yaris manual now starts at €81,795, an increase of no less than €22,000. Most of this price increase comes from the tax on passenger cars and motorcycles (bpm), of which only €33,419 goes to the state coffers.

With the automatic transmission, the price rises even further, to an impressive €94,295 for the Performance version and even €98,295 for the Premium version. A staggering amount of around €100,000, which is no less than €43,000 bpm. For that amount you can almost buy a new Toyota Prius to buy.

And what about the special edition GR Yaris released in January this year? These will also come to Holland, although in a very limited edition, only one copy of the Rovanperä Edition and the Ogier Edition.