Lexus with ATP Tour also in 2024 – World Motors

Lexus, as the official automotive partner and platinum partner of the ATP Tour, will once again support the world elite men’s tennis professional circuit in 2024, which has been a source of excitement and high-level international competition.
“The ATP Tour represents a great and high-level step for our brand – said Pascal Ruch, vice president of Lexus Europe and the value chain – and this year we will have more opportunities to connect with millions of people thanks to participation in one of the the biggest sports competition in the world.”
The partnership was launched in the summer of 2023, and in 2024 it will be of great importance, considering that it will help to double the competition. In particular, after the start of the partnership centered around the ATP 250 ASB Classic in Auckland, New Zealand, Lexus of Europe will use the ATP 250 Open Sud de France in Montpellier, while the Lexus-sponsored competition calendar includes 14 events across the continent. In Italy, the Japanese company’s cars will be on display in Turin, the city that will host the Nitto ATP Finals, the final round of the ATP Tour, in November.
Lexus activities will be tailored to each competition, and, as well as offering honors cars to leaders and players, will include a clear display of the latest models in the range, such as the all-new LBX, RZ 450e, fully electric, and hybrid. and hybrid plug-in models. Additionally, the brand will continue to be the title partner of ATP Head2Head, which will present diverse, exciting and entertaining challenges on the ATP Tour’s digital and social channels.

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