Government, Alfa Romeo and Stellantis: an unprecedented collision

(Adnkronos) – The Italian government and Stellantis, a non-stop clash, back and forth with a series of great effects. The bait was thrown by Minister Urso, who announced, after the launch of the new Alfa Romeo Milano, that the compact SUV did not reflect the fact of Made in Italy. A production that does not match the name of the model, because if it is true that the Biscione brand has a Milanese heart, it is also true that the new Milano alias Junior, will be produced in Poland, in the Tychy plant. Stellantis group.
Following the change of name, from Milano to Junior, Minister Urso announced that he is satisfied with the change of name, the face that does not reflect the place of production but the famous story of the past. If Urso has played his hand, not so important is the image that has distinguished Alfa Romeo, the replacement of the Milan name with the famous model “taken by chance” is very much dictated by the fact, which although of relative importance, has. his own reason. According to the Minister, Alfa’s small sports SUV, called the Milano, would violate article 14, known as the industrial property code. The geographical indication, therefore, if used in the launch campaign of the model, would mislead potential consumers. The CEO of Alfa Romeo, Jean-Philippe Learnato, also spoke about the Milan case, announcing that the name change was made “with the intention of promoting a sense of calm and stability”.
It is not the first time that Minister Urso has intervened “against Stellantis”, already a few months ago, regarding incentives for electric cars and the difficulty of the Group, he had spoken, announcing the possibility of government participation in a large car company. , the statement was “rejected” a few days later “Today is off the agenda”. The goal of producing one million cars in Italy has been another topic of great conflict between the Government and Stellantis. If it is true that in Italy there is only one car manufacturer, a very strange situation given that in other European countries, on average there are 3/4 foreign manufacturers in the region, if it is true that competition helps to stimulate production, it is also the fact that the risk of giving control to the Chinese industry, a country with a glorious industrial history, including and above all the cars, is high. —motoriwebinfo@adnkronos.com (Web Info)