Stellantis sets new standards for Opel marketing

Traders Opel it will take their brushes, trowel and trowel… but also the check book. German brand – one of 14 brands in the portfolio Star – recently submitted new standards applicable to its showrooms in terms of arrangement or decoration.

“Implementation of new showrooms it represents a huge step forward for the Opel brand and for each of us traders partners, because they create a strong link between the brand and the customers. The number of customers visiting the website is decreasing now they only visit sellers once on average. And a new visual identity deployment, immediately feel in good hands with our partners. New standards were created to customer focus and allow easy and transparent exchange »explain Rebecca Reinermannvice president in charge of marketing.

Yellow and dark gray as the main colors of Opel

Not surprisingly, Opel sponsors a combination of the world of photography yellow – brand behavior for several years – and dark gray. New totems placed around the agreement use these two colors « and the new Opel Blitz logo and the Opel wordmark ». At night, the lights make it possible to recognize the presence of the brand from afar.

Within the sales segments, Opel is again focusing on these colors but also clear consensus defining different subject areas. Customers are therefore invited to wait within a « Discovery Hub » furniture with armchairs and sofas « to rest », touch screens or tablets that allow you to learn more about the brand and its heritage. A stand full of the latest derivative products (clothes, luggage, stationery or practical equipment) are held nearby.

The electrical types of the brand are shown in particular

Different private cars appearing in the catalog of Opel, in full revival in recent months, are presented on pure white surfaces. Dynamic lighting panels have a mission to « highlight them skillfully and emphasize the character structure of the brand »is explained.

Inside each retailer, a few square meters are dedicated to what the brand calls a « Electric Corner »where they are presented the most electronic versions various types (Corsa, Mokka, Astra/Astra ST, Frontera, Grandland and Combo).

In this position, customers also receive advice about carbon neutral mobility (payment solutions, types of cables used, etc.).