Nadie Ahmeti has found her place in the world of luxury cars

As much horsepower and roaring engines as possible: For Nadie Ahmeti, there is nothing better from a young age. But he could not live long due to his love for luxury sports cars. But by driving in a rented Audi R8 – his dream car – he found the courage to change this.

Almost everything in Ahmeti’s life now revolves around customized and customized sports cars. After the trip, he decided to buy an R8 with his boyfriend Philipp Hafner and rent it out with luxury cars. For success: On April 13, the couple celebrated the tenth anniversary of the Swiss Elite Cars. But the road was not easy.

As a woman, Ahmeti had to fight to be taken seriously in an area dominated by men. “At first I never felt seen.” Groups of men approached their partner Philipp alone in the shop. “Then they told me: Maybe you are only responsible for the office.”

This made the early years difficult for Ahmeti. “No matter how much I did, I was always the back woman.” But he learned a lot from it, including how to set boundaries. “Now I demand respect and know that I can also present myself as a woman in the world of cars.” Now she also helps other women to strengthen their confidence and find the courage to live their love. He even wrote a book about it in 2022.

On the business side, things were not going well at first either. For example, an Englishman left a big scratch on one of the rental cars and tried to avoid responsibility. “He just parked the car at the airport and flew,” Ahmeti says. Another customer tried to reset the odometer.

But this has now changed. “We reject most applications and only accept customers living in Switzerland,” says Ahmeti. As these are expensive vehicles, only advance payments are accepted. “No money, no car – that saves us a lot of trouble.”

The stereotype of the testosterone-charged area has also changed. “We have all kinds of people as customers.” Luxury sports cars are rented for weddings, business events or birthdays.

“We also have customers who want to show up at a kid’s birthday party with a Lamborghini.” PS animals are also popular for music videos or for Swiss celebrities.

Ahmeti’s joy in cars has not diminished over the years. “We always think about whether we really want to take expensive cars on the road, but high-end sports cars remain my passion.”