Subaru Italia continues on the air with an announcement made for the new Crosstrek. Signature Mercurio GP

The new campaign will be planned on TV (15″ and 30″), radio (25″), OOH, digital, social, POP devices and special projects.

Subaru Italy continues on the air with a communication campaign dedicated to the new Crosstrek. Creativity and strategy are the signature Mercurio Gp, an integrated communications and marketing agency, backed by a brand for 4 years.

The campaign concept tells a new story, which rewrites the concept of “emotion” to focus on the quality of the moment rather than just the performance of the car.

“The campaign is designed in two phases that are different in terms of time but collaborative in terms of story and photography” reads the press release. In the months leading up to the initial launch, the arrival of the new Crosstrek was fueled by demand. “It all starts from here”, composing the interior of the crossover only.

The launch phase continued at January 2024 and the development of new communication materials and the evolution of the title in “Where I want to be”.

From a visual point of view, the story is created in a series of real-life settings with the introduction of everyday events and outdoor activities that affect the main characters, describing all the experiences that can be experienced with the new Crosstrek. The song for this trip is an unreleased song “Peace of mind”, designed by Mercurio GP specifically for Subaru Italia “to better express the idea of ​​comfort, safety, adventure and exterior of the new model” continues the press release.

Mercurio GP has also created all external communication devices, both for the consumer and the seller, which include: TV (15″ and 30″), radio (25″), OOH, digital, social, POP devices and special projects .

Also read: ADVERTISING 2024, ALL NEW CAMPAIGNS AND ADVERTISEMENTS LAUNCHED

“With this project we have shown again our ability to understand and interpret the context of the reference and the needs of the brand in a creative way, from a strategic and creative point of view. Also, thanks to the legacy that has always shown the consulting role of the Organization, which includes experience in the world of marketing and value communication and the knowledge of social and digital marketing into one reality, and translate these qualities into the identity of #wearecractivists” he commented. The Mercurio GP organization, which continues “We are happy to continue accompanying Subaru on the track its growth in Italy and we already have new projects underway to continue towards the new evolution of the brand”.