Honda remains in the lead, BMW takes second place ahead of Yamaha and Triumph confirms it

Honda remains in the lead, BMW takes second place ahead of Yamaha and Triumph confirms it


If the month of February 2024 proved to be very good for the French motorcycle market, with a good increase of 4.4% in sales volume, March saw the return of a slight decrease, with 20,778 motorcycles and scooters of 125 cm3 and more sold in the period, i.e. 2.2% less than the previous year.

The general assessment that also takes into account the electric market, again in a sharp decline last March and the figures decreased by 6.5% compared to March 2023 and the amount of sales reduced by 811 equal to two tires 125 cm3 and more, including 270 provided by BMW with its CE 04 (256 units) and CE 02 (14 units).

A difficulty that the number one sales leader in France does not experience: Honda. The Japanese manufacturer remains in the lead with 4,812 registrations, including 1,090 units of the Forza 125. In second place, and this is surprising, we find BMW with 2,748 new two-wheelers registered in March 2024. The Bavarian brand is in the lead for a short time . from Yamaha, which retains its place on the podium with 2,701 units sold in March.

A gulf separates the Top 3 from the rest since Kawasaki, 4threcorded “only” 1,904 registrations of new motorcycles, a good increase of 22.4% compared to March 2023. The victory confirms its good health and 5th place (1,150 units), ahead of KTM which recorded 934 sales in March 2024, Suzuki, Ducati, Harley-Davidson and Royal Enfield, which entered the top 10 with 311 motorcycles sold.

In detail of the models, the Honda Forza 125 motorcycle is on top of sales in the motorcycle and motorcycle market in March 2024 with 1,090 units sold, more than double its figure from last February (521). In terms of motorcycles, the new BMW R 1300 GS comes in second place in the general market for March 2024, with 556 registrations, ahead of the Honda Hornet (430 units sold) and the BMW R 1250 GS Adventure, which holds. and 389 other registrations.