Suzuki becomes Fortuna’s Motoring Partner of League 1 |  Federation

Suzuki becomes Fortuna’s Motoring Partner of League 1 | Federation

Fortuna 1. Liga signed a cooperation agreement with Suzuki Motor Poland, where Suzuki became the automotive partner of the competition in the 2022/2023 season. Each of the Fortuna 1. Liga clubs will have several cars of the Japanese brand.

Suzuki Motor Poland has been participating in cooperation with clubs, leagues and sports associations in Poland for many years. The company is the main sponsor of the Polish Basketball Association, an official partner of the Polish Handball Federation, PGNiG Superliga and PGNiG Superliga Women, and under the auspices of the Polish Boxing Association, organizes the Suzuki Boxing Night festival and support promising young athletes. Suzuki is also the main sponsor of Korona Kielce and the owner of the rights to the name of the stadium in Kielce – Suzuki Arena.

– Suzuki is synonymous with sports sponsorship in Poland and we are happy that the company has recognized the potential of the Fortuna 1 League in creating marketing value for the competition’s partners. We hope that it will be a long-term partnership that will go beyond the plan and will provide additional value to the sponsor, the competition, the clubs and the fans – said Marcin Janicki, president of the board of the First Football League.

Fortuna League 1 clubs have already received part of the fleet of cars they will have in the starting season. The Suzuki brand will be present at Fortuna 1 Liga matches, and will be supported by communications and activations carried out in digital media.

– We work in many disciplines – says the President of Suzuki Motor Poland, Piotr Dulnik. – In terms of football, we implemented local projects, supporting the Korona Kielce team and sponsoring the Suzuki Arena in Kielce. Now we are going further and, thanks to the partnership with the First Football League, we are reaching a national dimension. At the moment, we are at the beginning of the cooperation, but we are thinking long term. I have always believed that if you feel good energy in the project and people understand each other, all visions will come true. Football is a sport that unites thousands of Poles. I hope that, together with President Marcin Janicki, we will succeed in making the First Football League more attractive – he added.