INFINITI launches the first episode of season 4 of their series “The Makers” – Campaign Brief Asia

INFINITI has released the 4th season of their series “The Makers”. Created by INFINITI’s global lead agency, Publicis, the new season of “The Makers of QX80” features the brand’s makers who brought the all-new INFINITI QX80 to life.

The “Makers” series creates a platform for artisans who are redefining their traditional craft with new techniques. The new season titled “The Makers of QX80” provides an inside look into the intricate details of the all-new INFINITI QX80, as well as the inspiration and process that led to its creation.

This season aims to lift the curtain and provide an inside look into the QX80’s intricate details, exploring every important aspect of the process. They delve into the story behind Path of Light, inspired by the lighting of a traditional Japanese ryokan. By revealing the influence of Japanese art Benibana dyeing on the rich, burgundy red interior. Explore how impressive Japanese architecture shaped the design of the dealerships that will showcase the QX80.

The first episode features Antonio Lopez, Chief Product Specialist for the QX80. A people person, Lopez used his deep understanding of customers and their needs when planning the All-New INFINITI QX80, an SUV that offers a utility that is meant to be shared. This season will consist of 6 episodes, which will be aired monthly from April to September.

Take a look “Developers” here.

Loans
Antoine Malin: Manager, INFINITI Global Marketing
Publicis: INFINITI’s global lead agency
Eric Micotto: Videographer, Micotto Studios