Tesla primes Fremont for end of quarter sales blitz

Tesla readies its Fremont, California, facility for a frenetic end-of-quarter sales blitz, as the electric carmaker strives to meet its delivery goals.

In a bid to ramp up production and meet its hotly anticipated quarterly targets, Tesla is priming its Fremont, California, facility for a frenetic end-of-quarter sales blitz. The Silicon Valley-based electric carmaker has been in the throes of a major push to move vehicles off the manufacturing floor and into customer hands by the end of the quarter.

In a statement, Tesla said it was “working around the clock” to fulfill its delivery commitments and that it was “fully focused on maximizing production.” The company has bolstered its staff in Fremont in order to boost output, with some employees reportedly working double shifts.

Tesla has faced production issues in the past. Last year, for example, it had difficulty ramping up production of its Model 3 sedan, causing its shares to plummet. In the months since, however, the company has managed to stabilize its production and its stock has rebounded.

In addition to the Fremont facility, Tesla has been drawing on other production centers in an attempt to meet its targets. The company has also been shipping cars from its factory in Tilburg, Netherlands, and production has reportedly been humming along at its Gigafactory in Nevada.

Tesla’s end-of-quarter push comes at a critical moment for the company. While it has posted three consecutive quarters of profit, it is expected to report a loss for the first quarter of 2020. Analysts have also said that Tesla’s credit rating could be downgraded if it fails to meet its targets.

Tesla is banking on the success of its end-of-quarter sales blitz to ensure it hits its production goals and achieves its desired financial performance. Its Fremont facility is the fulcrum of its efforts, with the company relying on its workforce and operations there to bolster its output. The coming days may prove decisive for Tesla’s bottom line.