Rolls-Royce, it’s hard to ignore when the Queen passes by

Generally, when a vehicle of some importance passes, it is natural to check who is driving. But if it is one Rolls-Royce, your eyes immediately go to the back seats. As if the car owner could only be behind his driver.

We got the first experience, along the roads of Provence, during a test with home jewelry: Phantom, Cullinan and Ghost. Cars that, at this stage of turning customers, always in the name of elegance and luxury, tend to show the most sleek, modern and sporty in terms of design, engineering and craftsmanship. However, great attention to detail and high customization are essential. The latter is not always the case.

Indeed, the feeling of security and stability is confirmed from the first kilometer, when … easy care in relation to such large measurements. Between the twists and turns you forget you are driving height of more than five and a half meters and more than two meters in width: thanks to the electricity and the 571 horsepower 6.75 V12 twin-turbo gasoline engine, which does its job perfectly, even if it is stressed directly. This is also why Rolls-Royce owners increasingly want to drive themselves. By abandoning the driver.

Customers, we were saying, are changing and expanding to include the newly affluent youth who have a different idea of ​​luxury. The result: the growth of Bespoke models, i.e. made to measure, aims at the Black Badge series, a brand within a brand that testifies to exclusivity and maximum performance, arriving on the road of coupe electrica Spectre was born Suv Cullinan which, almost six years after its launch, will provide the first major update.

The luxurious interior of the new Rolls-Royce Phantom, in light colors

In fact, 2023 marks a new historic sales record for Rolls-Royce with 6,032 units delivered (+8% in 2022) in more than 50 countries where it is present, and the growth, in volume and value, of Bespoke customization programs and Coachbuild. , in the year of the first electric caron the eve of the 120th birthday of the house founded in 1904 by Charles Rolls and Henry Royce.

The best-selling model of Rolls-Royce, as of 2022, was Cullinan, followed by Ghost and Phantom, which remains a traditional car and therefore a representative of the range, as well as the most expensive: 484,000 euros against 410. thousand for Specter and 330 thousand for the Spirit of the “child”.

The new Rolls-Royce Phantom

The Bespoke department was called to form increasingly sophisticated customizationssuch as the Phantom Syntopia fragrance system, which uses technologies developed in the medical field, mother-of-pearl catalysts for Pearl Cullinan, hand-punched leather for Black Badge Cullinan Blue Shadow, Phantom Cinque Terre with hand-painted patterns inspired by villages the famous Ligurian, and finally the hypnotic aerial light animation of the Black Badge Ghost Ékleipsis inspired by the starry dome.